What’s Going on With California’s Net Neutrality?

In 2015, the first order to follow Net Neutrality regulations was passed in California by the Federal Communications Commission (FCC). In 2017, the FCC repealed this regulation, reestablishing zero-rating, and allowing data sponsorship programs. The court ruled that the Net Neutrality Act was an “overreach of authority”. Since then, the order has been reinstated and has subsequently become a state law, which was passed in 2018.

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Google’s Change In Data Collection Represents a Shifting Industry

Chrome will discontinue data collection for individual users and instead group users together by popular interests. They will also begin to secure web histories on individual user devices. Google has already said they will be moving forward with getting rid of third-party cookies. They hope that these steps will allow marketers to evolve in a way that they can still use valuable information to advertise relevant products to users while simultaneously taking greater steps to secure the individual.

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