Marketing is a company’s strategy to promote its goal, whether that is buying or selling goods or services. Promotions and advertisements are the most common forms of marketing that are done, however there are other tasks that a professional in marketing may be assigned to do.
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Since the NIL era began in July 2021, the NCAA has surged into a frenzy of endorsements for college athletes at all divisions of play. However, there has been a result of this new era that many did not expect to happen. Female athletes are recognized to be better suited for many endorsement deals and have been coming out on top compared to male athletes.
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