Rebranding: How it Affects Brand Image
Rebranding is a marketing strategy that consists of changing a brand’s outward appearance to refresh the brand image and reflect changes in a business model.
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Marketing
Designed For Discomfort: Nutter Butter’s Social Media Presence
A successful marketing campaign is one that captures the attention of the intended audience, and positively influences the public’s opinion on the brand. Times have changed and the days of traditional advertising are long gone, so much so that now some companies are outlining entirely different goals in their campaigns. One company that stands out is Nutter Butter owned by Mondelez International.
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It Ends With Us- A Successful Marketing Fail
It Ends With Us is a film adaptation of the namesake book written by Colleen Hoover. However, the main topic which raised this to a famous movie flop is its marketing.
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Breaking Down a Successful Marketing Campaign – “Thriller” Michael Jackson
Marketing campaigns can inspire generational change in the music industry, transforming an album from a collection of songs into a cultural phenomenon. One of the most iconic and successful marketing campaigns in music history was for Michael Jackson’s 1982 album, Thriller.
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The NFL’s Advertising Dominance: How the League is Shaping Modern Marketing
The NFL draws a large amount of attention not only for its games but also for its impact on advertising, the media, and even social and political topics.
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Tiktok: Revolutionary Advertising for the Olympics
The Olympics is arguably the most globally anticipated athletic event. With over 200 countries participating this past summer, it is already a well-known competition that brings in viewers from around the world to spectate. This year, the viewership at NBCUniversal was like no other showing results of up nearly 82% from the Tokyo Olympics that was held in the summer of 2021.
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Political Chaos – Fake Celebrity Endorsements in the Upcoming Election
As the 2024 election season approaches, the influence of celebrity endorsements in politics has taken a troubling turn. While many voters look to public figures for guidance, fake celebrity endorsements are threatening to distort the political playing field.
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Balancing Innovation and Ethics – AI’s Role in Healthcare Marketing
Modern Challenges in Healthcare Ads with the explosion of digital media, the way we encounter advertisements has transformed dramatically. While the average person in the 1970s saw between 500 to 1,600 ads daily, today’s consumer is bombarded with up to 10,000 ads. This shift towards digital media is not just a trend, but a necessity.
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How Luxury Brands Innovate Marketing: The Chrome Hearts Strategy
The luxury industry is always evolving to create new styles, and meet the expectations of their discerning customers. To stay elite, these luxury brands must set themselves apart through more than just product quality- marketing plays a key role.
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Caitlin Clark: Leading the Next Generation of Women’s Basketball
Caitlin Clark has debatably been a new light shone on women’s basketball. She’s brought attention to not only women’s basketball, but also women’s talents in sports in general.
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