Busch Light’s New “Accelerate Her” Program
Busch Light Makes a $10 Million Commitment to Advancing Women to NASCAR’s Top Level.
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Marketing
OkCupid Advertises Pro-choice
The dating app OkCupid advertises the controversial subject of abortion by giving users access to the “pro-choice” badge as a part of its “Every Single Person” campaign.
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Crypto Commercials at the Super Bowl
FTX and Crypto.com at the Super Bowl fifty-four.
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Facebook’s Ad Refresh
The name is not the only thing Facebook chose to develop. Facebook has expanded the controls given to its advertisers and now allows them to avoid irrelevant and insensitive ads.
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An Evolving Black Friday
This holiday shopping season, Black Friday sales declined as shoppers are shopping earlier and spreading their spending across a longer period of time. E-commerce is a primary driver of the expected increase to holiday shopping this year as fewer shoppers returned to in-store shopping compared to pre-pandemic levels.
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Entering the Metaverse
Everyone knows the name Facebook, but a new name is being introduced to the market: Meta. Newly rebranded to Meta, Facebook’s parent company is starting a new company direction that aims to create a people-centered metaverse.
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The Value of Marvel’s Newest Heroes
Marvel’s newest film, Eternals, continues to build out the universe with success that ripples down to its brand partners like Lexus. Despite the struggles of movie theatres, Marvel mania led Disney’s newest release, Eternals, to soar on box office charts with a debut of $71 million to $80 million.
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The Challenges of a Crowded Streaming Market
As streaming platforms grow in popularity, brands and platforms are attempting to differentiate and stay relevant to attract subscribers who are willing to hold a growing number of subscriptions. Although video streaming—specifically that of television—has existed since the late 1990’s it only truly came into wider public use in 2007 when Netflix unveiled its “Watch Now” feature. It changed the long stagnant home entertainment market forever, giving its subscribers the ability to get the shows and movies they loved on demand from practically anywhere.
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Ghost Kitchens Expected to Thrive Even Post-Vaccine
During the pandemic, a variety of disruption-driven trends emerged, and one of those trends is ghost kitchens. Due to the restrictions placed on in-person dining, the world has adapted to a new normal with food delivery, and ghost kitchens have taken this opportunity to shine.
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Marketing for the Spooky Season
As the weather gets colder and leaves get crisper, companies are gearing up for Halloween to capitalize on this revenue generating season. The holiday season is a sentimental time of the year where traditions are practiced and shared, but with only a few holidays that draw such high consumer spending Halloween is just as exciting for marketers as it is for kids. This year marketers have leveled up their game from new candy safes to human-flavored cat food.
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