The Rise and Battle of Sneaker Culture in Sports

Contracts between brands and athletes have been a staple in professional athletics as long as there have been stars to promote. Branded footwear truly took off when Michael Jordan came into the picture. A contract between Jordan and Nike signed before Jordan’s rookie season in 1984 began a rich and industry-changing move that defines the…

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The Link Between Injuries and Depression

When an athlete suffers an injury, many only think of the physical toll it takes on their body. However, it is often forgotten that injuries also have an affect mentally. One of the most essential things to understand about an injured athlete is that they have several emotional responses to realizing they will not be…

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The Predictability of the NBA Playoffs

The perception going into the 2018 NBA Playoffs was that the field was more open than in recent years and that the usual contenders would be far from a sure bet to reach the later rounds. In the East, the Cleveland Cavaliers were being carried by LeBron James to a modest 4-seed and the two…

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Implications of Thunder’s First Round Exit

Russell Westbrook spent the majority of the 2016-2017 season shouldering most of the load for the sixth-seeded Oklahoma City Thunder.   Even with two perennial all-star additions, he ended the Thunder’s 2017-2018 postseason run attempting to carry that same weight.   Questions about the future envelop Oklahoma City after their game 6 loss to the…

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NBA Playoff Preview

(Photo Credit: Sportingnews.com)   Western Conference #1 Rockets vs #8 Timberwolves Rockets James Harden and Chris Paul carried the Rockets to a #1 seed in the Western Conference. The Rockets have dominated this season and finished with a record of 65-17. They swept the Timberwolves in a four game series this season and with the…

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