This page lists additional, optional resources.
Audience: Marketing in the Age of Subscribers, Fans and Followers
by Jeffrey K. Rohrs
http://www.amazon.com/Audience-Marketing-Subscribers-Fans-Followers/dp/1118732731/ref=sr_1_1?ie=UTF8&qid=1395891667&sr=8-1&keywords=JEFFREY+K.+ROHRS
Earn It, Don’t Buy It: The CMO’s Guide to Social Media Marketing in a Post Facebook World
by Jim Tobin
http://www.amazon.com/Earn-It-Dont-Buy-Marketing/dp/1625351186
Social Pros Podcasts
http://www.convinceandconvert.com/social-pros-podcast/
Youtility: Why Smart Marketing Is about Help Not Hype Hardcover
by Jay Baer
http://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668/ref=sr_1_1?ie=UTF8&qid=1395891773&sr=8-1&keywords=youtility
Add Social Media Icons to Your Email Signature
http://blog.perpetualwest.com/2013/05/02/how-do-i-add-social-media-icons-to-my-email-signature/
