Strategic Leadership Communication

Studies have shown a direct correlation between being a successful leader and being an effective communicator. In today’s increasingly complex, often decentralized, global and digital world, the need for strategic leadership communication, at all levels, has never been more critical to the success of an organization. This grant will allow Ms. Gifis to develop a course website where students will publish digital media that examines some of the wide ranges of communication situations modern leaders could encounter through analysis of previous historical and current leaders; developing, writing and delivering speeches; use of persuasion, power and influence; understanding social media networks; ethical communication choices; crisis and change communication; and working in teams.