SKIMS Partners with the NBA: A Look into Kim Kardashian’s Newest Marketing Move

Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.

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How Skims Is Changing the Swimwear Market

Kim Kardashian has long been a fashion innovator, icon, and entrepreneur. Most recently, the release of her Skims Swimwear has proven to be one of her most ambitious projects yet. Although in most of her endeavors, Kim Kardashian shows true dedication to her craft, but this time around it seems as though Skims Swimwear is of huge importance to Kim.

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