Microtransactions: The Gaming Industry’s Multi-Billion Dollar Business Model
Epic Games’ Fortnite is perhaps the best example of what has become known as a “live service” model, or the “Games as a Service” (GaaS) model.
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Revenue
Alaska Offers Free Vaccinations to Tourists
Alaska’s Republican Gov. Mike Dunleavy announced this month that starting on June 1st the state will provide tourists with vaccines at four of their major airports. Any tourist (16 and older) that travels to Anchorage, Fairbanks, Juneau, or Ketchikan airports will be able to receive their first dose of either the Pfizer or the Moderna vaccine for free. Alaska officials recognize that some may not stay in the state long enough in time for their second dose, but the state will offer it to them if they do. This plan is part of Alaska’s effort to boost its tourism industry which was hit hard due to the pandemic.
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Facebook and Apple Go Head-to-Head
Facebook is concerned about a future iOS update that would pose a threat to its advertising business because of built-in privacy protections the software will have. Facebook relies on the collection of data to provide marketers with tools to target certain individuals. In their business, the tiniest improvement to the funnel could mean millions or even tens of millions of dollars.
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