Microtransactions: The Gaming Industry’s Multi-Billion Dollar Business Model
Epic Games’ Fortnite is perhaps the best example of what has become known as a “live service” model, or the “Games as a Service” (GaaS) model.
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Brand Strategy
Tide’s Own MCU Parallel
According to facts provided with Marketing Dive, Procter & Gamble’s Tide is doing a tie-in with Marvel Studio’s upcoming Doctor Strange in the Multiverse of Madness, creating the brand’s own MCU parallel.
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Volvo’s Podcast Strategy
Volvo prioritizes podcasting in its marketing approach, and the results are promising.
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The Marketing Industry Responds to the Ukraine War
When a political regime is unsympathetically creating a hostile environment for many that call Ukraine home, concerns about how various brands and advertisers react to these global issues arise.
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