This holiday shopping season, Black Friday sales declined as shoppers are shopping earlier and spreading their spending across a longer period of time. E-commerce is a primary driver of the expected increase to holiday shopping this year as fewer shoppers returned to in-store shopping compared to pre-pandemic levels.
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Everyone knows the name Facebook, but a new name is being introduced to the market: Meta. Newly rebranded to Meta, Facebook’s parent company is starting a new company direction that aims to create a people-centered metaverse.
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As influencer marketing gains traction among companies and brands from a variety of industries, the increased demand has brought attention to the unfair conditions that these influencers work under when it comes to compensation.
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In the latest pivot during the COVID-19 pandemic, companies have been testing the waters when it comes to advertising and marketing efforts that encourage consumers to get the COVID-19 vaccine.
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Since the discovery of machine intelligence, companies across the tech industry have been seeking ways to implement this technology in everyday activities for the average consumer. Waymo, the self-driving vehicle branch of Alphabet, has accomplished this feat as the first company to go public with its autonomous ride-hailing service.
Read MoreWhile the media obsesses over each move of the big tech companies, smaller tech startups fill in niche markets with just as quickly progressing technology.
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