spooky season


Marketing for the Spooky Season

As the weather gets colder and leaves get crisper, companies are gearing up for Halloween to capitalize on this revenue generating season. The holiday season is a sentimental time of the year where traditions are practiced and shared, but with only a few holidays that draw such high consumer spending Halloween is just as exciting for marketers as it is for kids. This year marketers have leveled up their game from new candy safes to human-flavored cat food.

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