Do CEOS Understand Modern Marketing?
Modern CEOS have been creating a gap between marketing and their understanding. However, this isn’t an impossible issue to solve as there’s real solutions to be driven from this lack of understanding.
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2023
African Fashion Industry on the Rise but Needs Investment UNESCO Reports
UNESCO’s Director, Audry Azoulay, reported that Africa can become an emerging fashion leader, but greater support must be made for the workers and the overall industry. The report was presented at the 2023 Lagos Fashion Week and displayed that the African fashion industry can increase by 25% if the authorities figure out ways to improve investment, sourcing costs, right and legislations.
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SKIMS Partners with the NBA: A Look into Kim Kardashian’s Newest Marketing Move
Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.
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A$AP Rocky Announced As Creative Director of Puma x F1
Back in May of 2023, the German sportswear company Puma entered a multi-year partnership with the rapidly expanding Formula 1 racing. From a historical perspective, the deal made a lot of sense. Puma has a long and storied history with the sport of racing in general.
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Generative AI and Higher Education – The Impact that AI could have at Seton Hall
On November 2nd, there was an Impact Talk hosted in Bethany Hall titled “Generative AI and Higher Education. The keynote speaker of the event was Dr. Jason Gulya, who is a professor at Berkeley College and the chair of the Artificial Intelligence council. There was also a panel of Seton Hall faculty and students to discuss the topic of AI as well, and express their beliefs on how they believe AI should or should not be implemented on campus.
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Professor Hongfei Frank Tang – Shaping Tomorrow’s Finance Leaders
Seton Hall University has been fortunate to draw in professors who possess remarkable expertise, demonstrate exceptional teaching abilities, and have the capability to establish strong connections with students. For those familiar with Professor Hongfei Frank Tang, these three qualities are seamlessly integrated.
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Patrick Healy From Snap-On Tools: Risks In International Supply Chain
On Halloween night, the Association of Supply Chain Management’s Seton Hall student chapter hosted Patrick Healy, head of World Wide Strategic Sourcing for Snap-On Incorporated. Snap-On is a leading global innovator, manufacturer, and marketer of tools, equipment, diagnostics, repair information and systems solutions for professional users performing critical tasks including those working in vehicle repair, aerospace, the military, natural resources, and manufacturing. Healy first discussed the history of Snap-On and their position in the tool manufacturing market.
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NBA Embarks on Search for Potential Record-Breaking TV Rights Deal
As the new National Basketball Association (NBA) season starts to get its legs underneath itself, discussions for next year have already begun. This is more than just players moving around and teams making changes to coaching staff, rather the NBA as a whole and the upcoming TV rights deal that expires after the 2024-2025 season.
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Victor Wembanyama and Connor Bedard Leave Huge Impact on NBA and NHL in Respective Debuts
Both Victor Wembanyama and Connor Bedard have emerged as precocious talents in the world of basketball and hockey, respectively, capturing the attention of sports enthusiasts, experts, and the general public. Their impact has been instrumental in elevating early season interest in their respective sports, generating fervor and enthusiasm among fans and pundits alike.
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A Continent’s Obsession: Inside the Copa Libertadores
South America vibes to a single melody, Y Dale Dale Alegria a Mi Corazon by Fito Paez; this melody is sung in almost every first division stadium in South America under the name La Copa Libertadores Es Mi Obsesion.
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