A successful marketing campaign is one that captures the attention of the intended audience, and positively influences the public’s opinion on the brand. Times have changed and the days of traditional advertising are long gone, so much so that now some companies are outlining entirely different goals in their campaigns. One company that stands out is Nutter Butter owned by Mondelez International.
Read More
Sean Gordon Staff Writer Every team has now played two or three games as the inaugural week of the 2024-25
Read More
Michael Picariello Staff Writer As the sun set at Chavez Ravine on a beautiful Friday night, the Dodgers took the
Read More
Jaime Halstuch Staff Writer What a couple of weeks has it been for the Tifosi and Ferrari, with both drivers
Read More
The Sports Management and Analytics Club at Seton Hall offers an exceptional opportunity for sports enthusiasts to engage with a community of like-minded individuals who are passionate about the sports industry.
Read More
President and CEO of Nike, Elliott Hill, has recently stepped in for John Donahoe after having been unassociated with the company for the past few years. Hill, who began working with Nike as an intern in 1988, reflects one of the best success stories of all time in terms of “climbing the ladder” to scale to the top of the global monster that Nike is.
Read More
September is known in the fashion industry for having a couple fashion weeks from New York, London, Milan, and Paris. They are meant to showcase the latest collections and fashion that will be on sale for the upcoming season by known brands and designers. Asia is a key continent when it comes to fashion industry growth, sales, and engagement due to the mass population, diversity, and celebrity influence.
Read More
It Ends With Us is a film adaptation of the namesake book written by Colleen Hoover. However, the main topic which raised this to a famous movie flop is its marketing.
Read More
As the months pass, the color of leaves changes and so does the color palette of fashion. Everyone is falling for a particular color this fall, the shade reigning the fashion industry is burgundy.
Read More
Marketing campaigns can inspire generational change in the music industry, transforming an album from a collection of songs into a cultural phenomenon. One of the most iconic and successful marketing campaigns in music history was for Michael Jackson’s 1982 album, Thriller.
Read More