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Business FashionTrending

The Evolution and Controversy of Women’s Sports Fashion

Women started playing in the Olympics in 1900, but it was only in 1928 that they competed in the track and field events. At the time, females wore loose fitted-short sleeved tops and wide shorts which were similar to men’s clothing. By 1992 female athletes started to wear crop tops or sports bras with bottoms that are similar to bathing suit bottoms, which was a dramatic shift.

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MarketingTrending

Designed For Discomfort: Nutter Butter’s Social Media Presence

A successful marketing campaign is one that captures the attention of the intended audience, and positively influences the public’s opinion on the brand. Times have changed and the days of traditional advertising are long gone, so much so that now some companies are outlining entirely different goals in their campaigns. One company that stands out is Nutter Butter owned by Mondelez International.

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