Oil prices have started to increase again which causes economic impacts that reach worldwide markets. Energy markets experience cyclical patterns but the current energy price rise attracts attention from policymakers and investors and consumers because it directly impacts inflation. The dynamic operates through fundamental economic principles which people use to understand supply and demand relationships.
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A brand of collectible toys called “Labubus” exploded in popularity in 2024, generating around $423 million for Pop Mart, a Chinese toy company based in Beijing.
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The world-famous Coca-Cola Company has caused public disapproval for the second time with their most recent advertisement, appearing to be entirely made from artificial intelligence
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Epic Games’ Fortnite is perhaps the best example of what has become known as a “live service” model, or the “Games as a Service” (GaaS) model.
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Not only did Mamdani’s victory display a monumental political shift, but it was also a masterclass in modern political marketing and brand storytelling.
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At the beginning of October Starbucks unveiled their protein packed drink menu, charging a premium to add protein to your coffee. This trend has been sweeping the food industry for years making everything into a high protein option. This begs the question, does everything need to be high protein?
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CEO Brian Niccol is leading Starbucks in a renewed effort to restore the warm, welcoming environment the brand was once known for.
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In hopes to capitalize off the reality competition market, NBC has approved a new series called On Brand, hosted and executively produced by Fallon.
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A popular marketing campaign may include a celebrity chosen to represent the brand and further promote the products. This can pose huge risks to brand image as the public’s opinion of the brand is curated through the ambassador’s actions and decision making.
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Ben and Jerry’s is a popular ice cream brand that has always stood out for its left-wing activism. In recent days, the co-founders Ben Cohen and Jerry Greenfield themselves are unhappy with how the current board of executives is maintaining the brand’s vision.
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