Labubus: The Marketing That Made This Creepy Toy a Success
A brand of collectible toys called “Labubus” exploded in popularity in 2024, generating around $423 million for Pop Mart, a Chinese toy company based in Beijing.
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Marketing
Coca-Cola’s Second AI-Generated Ad Draws Criticism
The world-famous Coca-Cola Company has caused public disapproval for the second time with their most recent advertisement, appearing to be entirely made from artificial intelligence
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Microtransactions: The Gaming Industry’s Multi-Billion Dollar Business Model
Epic Games’ Fortnite is perhaps the best example of what has become known as a “live service” model, or the “Games as a Service” (GaaS) model.
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The Branding Masterclass: Zohran Mamdani’s Creative Strategy That Won NYC
Not only did Mamdani’s victory display a monumental political shift, but it was also a masterclass in modern political marketing and brand storytelling.
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Why everything has protein now
At the beginning of October Starbucks unveiled their protein packed drink menu, charging a premium to add protein to your coffee. This trend has been sweeping the food industry for years making everything into a high protein option. This begs the question, does everything need to be high protein?
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“Back to Starbucks” – The Iconic Brand Returns to Its Roots
CEO Brian Niccol is leading Starbucks in a renewed effort to restore the warm, welcoming environment the brand was once known for.
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On Brand with Jimmy Fallon
In hopes to capitalize off the reality competition market, NBC has approved a new series called On Brand, hosted and executively produced by Fallon.
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Public Figure Brand Deals: Risky Business
A popular marketing campaign may include a celebrity chosen to represent the brand and further promote the products. This can pose huge risks to brand image as the public’s opinion of the brand is curated through the ambassador’s actions and decision making.
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Peace Love and Ice Cream
Ben and Jerry’s is a popular ice cream brand that has always stood out for its left-wing activism. In recent days, the co-founders Ben Cohen and Jerry Greenfield themselves are unhappy with how the current board of executives is maintaining the brand’s vision.
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Brand Reputation: Returning to Office
The Return to Office mandate has one goal, enforce in-person labor and eliminate the work from home culture that the Covid-19 pandemic has popularized. This dramatic change of office culture has had a monumental effect on the appeal of a company’s brand.
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