The Branding Masterclass: Zohran Mamdani’s Creative Strategy That Won NYC
Not only did Mamdani’s victory display a monumental political shift, but it was also a masterclass in modern political marketing and brand storytelling.
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Marketing
Why everything has protein now
At the beginning of October Starbucks unveiled their protein packed drink menu, charging a premium to add protein to your coffee. This trend has been sweeping the food industry for years making everything into a high protein option. This begs the question, does everything need to be high protein?
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“Back to Starbucks” – The Iconic Brand Returns to Its Roots
CEO Brian Niccol is leading Starbucks in a renewed effort to restore the warm, welcoming environment the brand was once known for.
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On Brand with Jimmy Fallon
In hopes to capitalize off the reality competition market, NBC has approved a new series called On Brand, hosted and executively produced by Fallon.
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Public Figure Brand Deals: Risky Business
A popular marketing campaign may include a celebrity chosen to represent the brand and further promote the products. This can pose huge risks to brand image as the public’s opinion of the brand is curated through the ambassador’s actions and decision making.
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Peace Love and Ice Cream
Ben and Jerry’s is a popular ice cream brand that has always stood out for its left-wing activism. In recent days, the co-founders Ben Cohen and Jerry Greenfield themselves are unhappy with how the current board of executives is maintaining the brand’s vision.
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Brand Reputation: Returning to Office
The Return to Office mandate has one goal, enforce in-person labor and eliminate the work from home culture that the Covid-19 pandemic has popularized. This dramatic change of office culture has had a monumental effect on the appeal of a company’s brand.
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Donald Trump’s Tesla Advertisement: Corruption
Musk has often publicly supported Trump’s views and policies, but is possible that their connection is making American’s question the ethical position that Trump holds as a government official?
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Hims & Hers Advertisement Controversy
The 2025 Super Bowl was a massive blow out, not only for the competing teams, but for the companies battling for the most memorable ads. The advertising campaigns being aired are of the highest standards of the marketing teams running these programs, so how do we find that some of these ads are not well received by the audience?
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Crash the Super Bowl Contest
he Crash the Super Bowl contest is an opportunity for consumers to create their own Doritos commercial that will be aired during the game. In addition to airing the ad, Doritos offered a cash prize ranging from $400,000 to $1,000,000.
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