On Brand with Jimmy Fallon
In hopes to capitalize off the reality competition market, NBC has approved a new series called On Brand, hosted and executively produced by Fallon.
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Author: costenpa
Public Figure Brand Deals: Risky Business
A popular marketing campaign may include a celebrity chosen to represent the brand and further promote the products. This can pose huge risks to brand image as the public’s opinion of the brand is curated through the ambassador’s actions and decision making.
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Peace Love and Ice Cream
Ben and Jerry’s is a popular ice cream brand that has always stood out for its left-wing activism. In recent days, the co-founders Ben Cohen and Jerry Greenfield themselves are unhappy with how the current board of executives is maintaining the brand’s vision.
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Brand Reputation: Returning to Office
The Return to Office mandate has one goal, enforce in-person labor and eliminate the work from home culture that the Covid-19 pandemic has popularized. This dramatic change of office culture has had a monumental effect on the appeal of a company’s brand.
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Donald Trump’s Tesla Advertisement: Corruption
Musk has often publicly supported Trump’s views and policies, but is possible that their connection is making American’s question the ethical position that Trump holds as a government official?
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Hims & Hers Advertisement Controversy
The 2025 Super Bowl was a massive blow out, not only for the competing teams, but for the companies battling for the most memorable ads. The advertising campaigns being aired are of the highest standards of the marketing teams running these programs, so how do we find that some of these ads are not well received by the audience?
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Crash the Super Bowl Contest
he Crash the Super Bowl contest is an opportunity for consumers to create their own Doritos commercial that will be aired during the game. In addition to airing the ad, Doritos offered a cash prize ranging from $400,000 to $1,000,000.
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Outer Space Advertising Ban
Present day, we are threatening the beauty and calmness of the night sky by floating the idea of advertising in outer space.
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What is Marketing
Marketing is a company’s strategy to promote its goal, whether that is buying or selling goods or services. Promotions and advertisements are the most common forms of marketing that are done, however there are other tasks that a professional in marketing may be assigned to do.
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Rebranding: How it Affects Brand Image
Rebranding is a marketing strategy that consists of changing a brand’s outward appearance to refresh the brand image and reflect changes in a business model.
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