MSI offers grants ranging from $3,000 to $20,000 to support research on the theory and application of marketing. The institute also accepts requests for larger sums, though this typically only occurs when there is additional financial support from corporations. MSI accepts all types of research designs and proposals. However, their priorities for the 2012-2014 period are:
- Insight into People in their Roles as Consumers
- Rethinking the Journey to Purchase and Beyond
- Designing Experiences, Not Products
- The Impact of Mobile Platforms
- Big Data
Proposals are reviewed monthly and can be submitted at any time. For more information, see the link below: