Rihanna

Savage X Fenty has put Victoria’s Secret to shame. Fenty Beauty’s revolutionary debut of 40 foundation shades has forced brands to include different shades in their product lines to compete in the same market. Fenty Skin had every person run towards the new “Fat Water” toner. It seemed like everything Fenty did was the new blueprint for the fashion and makeup industry, thanks to Rihanna’s touch. Or so we thought.