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The Clash of Advertisers: Google Faces Competition in Trade Desk

Twenty years ago, the word “Google” was one of the Seussian variety—that is, a word that sounds like it belongs in a children’s book instead of one plastered along the walls of a Fortune 500 Silicon Valley-based company. However, it is no secret that Google has emerged as a tech titan in a world full of cutting-edge competitors that stop at nothing to outmaneuver one another at every turn, whether it is parent company’s Alphabet Inc.’s firm entrenchment in the top 15 of the Fortune 500 since its creation in 2015 or the company’s arrival to the trillion-dollar company club in 2020, there is little debate that Google has ruled the tech industry with an iron fist.

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