Coca-Cola Faces Backlash Over AI-Generated Christmas Ad
The attempts of Coca-Cola to revolutionize its 1995 iconic “Holidays Are Coming” ad with AI haven’t gone unnoticed and have received serious criticism.
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2024
2025 Fashion Trend Predictions
As 2024 comes to an end and the fashion week season ending, this gives consumers a glimpse into the fashion patterns and trends that are expected in 2025. AI and computer analysis systems are used to create fashion predictions for the next year. Heuritech is a forecasting company that utilizes image recognition to detect upcoming trends.
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What is Marketing
Marketing is a company’s strategy to promote its goal, whether that is buying or selling goods or services. Promotions and advertisements are the most common forms of marketing that are done, however there are other tasks that a professional in marketing may be assigned to do.
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Rebranding: How it Affects Brand Image
Rebranding is a marketing strategy that consists of changing a brand’s outward appearance to refresh the brand image and reflect changes in a business model.
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The Evolution and Controversy of Women’s Sports Fashion
Women started playing in the Olympics in 1900, but it was only in 1928 that they competed in the track and field events. At the time, females wore loose fitted-short sleeved tops and wide shorts which were similar to men’s clothing. By 1992 female athletes started to wear crop tops or sports bras with bottoms that are similar to bathing suit bottoms, which was a dramatic shift.
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Prada & Axiom Space Bridge Science and Fashion Together
Fashion luxury house Prada and Space company of Axiom Space have collaborated to create a gender neutral, and one size fits all spacesuit. The design was unveiled at the International astronautical congress that took place in October in Milan. The designed spacesuit was created for NASA’s Artemis III moon mission that is scheduled to occur in 2026.
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Designed For Discomfort: Nutter Butter’s Social Media Presence
A successful marketing campaign is one that captures the attention of the intended audience, and positively influences the public’s opinion on the brand. Times have changed and the days of traditional advertising are long gone, so much so that now some companies are outlining entirely different goals in their campaigns. One company that stands out is Nutter Butter owned by Mondelez International.
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Nike and New CEO Elliott Hill
President and CEO of Nike, Elliott Hill, has recently stepped in for John Donahoe after having been unassociated with the company for the past few years. Hill, who began working with Nike as an intern in 1988, reflects one of the best success stories of all time in terms of “climbing the ladder” to scale to the top of the global monster that Nike is.
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Kpop Stars are the Biggest Influences at Fashion Week
September is known in the fashion industry for having a couple fashion weeks from New York, London, Milan, and Paris. They are meant to showcase the latest collections and fashion that will be on sale for the upcoming season by known brands and designers. Asia is a key continent when it comes to fashion industry growth, sales, and engagement due to the mass population, diversity, and celebrity influence.
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It Ends With Us- A Successful Marketing Fail
It Ends With Us is a film adaptation of the namesake book written by Colleen Hoover. However, the main topic which raised this to a famous movie flop is its marketing.
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