Do CEOS Understand Modern Marketing?
Modern CEOS have been creating a gap between marketing and their understanding. However, this isn’t an impossible issue to solve as there’s real solutions to be driven from this lack of understanding.
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Marketing
SKIMS Partners with the NBA: A Look into Kim Kardashian’s Newest Marketing Move
Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.
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Is AI Key to Marketing?
AI has been up to stark debate on its involvement with different aspects of our lives. Marketing, in specific, has been called into question with how AI can be used to improve the field.
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Airbnb and Its Marketing Refocus Amidst Urban Regulation
Airbnb has undergone a new hail of policies and backlash to stifle their business. However, Airbnb’s marketing has shifted in reaction and attempting to retain its customers in doing so.
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A Deeper Look Into Barbie’s Marketing
Barbie has been taking over the summer and people’s lives. But what’s really eye catching is the marketing strategies and collaborations its been able to utilize.
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Some Brands Pulling Ads from X- But Why?
After Elon Musk took over Twitter/X, there’s been a rise of companies and brands leaving. There’s current evidence to these claims and reasonings for their leave from the huge social media giant.
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Female Athletes Are Emerging as Big Winners in the NIL Era
Since the NIL era began in July 2021, the NCAA has surged into a frenzy of endorsements for college athletes at all divisions of play. However, there has been a result of this new era that many did not expect to happen. Female athletes are recognized to be better suited for many endorsement deals and have been coming out on top compared to male athletes.
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NBA Resumes Playing Overseas in Japan in Continued Effort to Expand International Interest
The National Basketball Association (NBA), a global marketing pioneer in the sports industry, resumed playing overseas in Japan on September 30th for the first time in three years due to the COVID-19 pandemic.
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Tide’s Own MCU Parallel
According to facts provided with Marketing Dive, Procter & Gamble’s Tide is doing a tie-in with Marvel Studio’s upcoming Doctor Strange in the Multiverse of Madness, creating the brand’s own MCU parallel.
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Roblox’s Deceptive Marketing
It is not easy to advertise in the metaverse.
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