Marketing

Marketing

SKIMS Partners with the NBA: A Look into Kim Kardashian’s Newest Marketing Move

Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference.

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Female Athletes Are Emerging as Big Winners in the NIL Era

Since the NIL era began in July 2021, the NCAA has surged into a frenzy of endorsements for college athletes at all divisions of play. However, there has been a result of this new era that many did not expect to happen. Female athletes are recognized to be better suited for many endorsement deals and have been coming out on top compared to male athletes.  

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