The Official Business Publication of Seton Hall University
Since the NIL era began in July 2021, the NCAA has surged into a frenzy of endorsements for college athletes at all divisions of play. However, there has been a result of this new era that many did not expect to happen. Female athletes are recognized to be better suited for many endorsement deals and have been coming out on top compared to male athletes.
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The National Basketball Association (NBA), a global marketing pioneer in the sports industry, resumed playing overseas in Japan on September 30th for the first time in three years due to the COVID-19 pandemic.
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According to facts provided with Marketing Dive, Procter & Gamble’s Tide is doing a tie-in with Marvel Studio’s upcoming Doctor Strange in the Multiverse of Madness, creating the brand’s own MCU parallel.
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It is not easy to advertise in the metaverse.
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Volvo prioritizes podcasting in its marketing approach, and the results are promising.
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Brands focus on the need for the growth of female audiences.
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The transgender model and activist warns brands that if diversity and inclusion efforts aren’t “connected into reality,” they will become “tokenistic and stale,” referring to her experience at L’Oréal’.
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When a political regime is unsympathetically creating a hostile environment for many that call Ukraine home, concerns about how various brands and advertisers react to these global issues arise.
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Influencer Bryan Reisberg markets Little Chonk at the NYC MTA.
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The future of marketing lies in consumer engagement.
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