HCEA’s research grant program provides up to $10,000 over one year for research into a qualitative or quantitative measure of healthcare exhibit marketing effectiveness. Some potential research topics include (but aren’t limited to):

  • Comparing exhibit marketing to one or more other marketing media for effectiveness in achieving a particular marketing goal
  • Examining marketing’s effectiveness from the framework of a particular marketing principle
  • Examining marketing effectiveness relative to the products being marketed
  • Examining marketing’s alignment with a particular branding initiative
  • Studying booth size, floor placement, number of booth sales reps or other factors related to marketing effectiveness

See the link below for additional program information: