{"id":13319,"date":"2024-09-23T08:00:40","date_gmt":"2024-09-23T12:00:40","guid":{"rendered":"https:\/\/blogs.shu.edu\/thediplomaticenvoy\/?p=13319"},"modified":"2024-09-30T15:21:09","modified_gmt":"2024-09-30T19:21:09","slug":"federal-court-rules-against-googles-illegal-monopoly-on-search-engine","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/thediplomaticenvoy\/2024\/09\/23\/federal-court-rules-against-googles-illegal-monopoly-on-search-engine\/","title":{"rendered":"Federal Court Rules Against Google\u2019s Illegal Monopoly on Search Engine"},"content":{"rendered":"<p><b>Federal Court Rules Against Google\u2019s Illegal Monopoly on Search Engine<\/b><\/p>\n<p><span style=\"font-weight: 400\">Staff Writer<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Kaila Engle<\/span><\/i><\/p>\n<div class=\"ose-gettyimages ose-uid-c796ee4404e65f01657009f08a46c660 ose-embedpress-responsive\" style=\"width:723px; height:623px; max-height:623px; max-width:100%; display:inline-block;\" data-embed-type=\"GettyImages\"><a id=\"yEKAyLCGQepvSz1Id8Glpg\" class=\"gie-single\" href=\"https:\/\/www.gettyimages.com\/detail\/1919905342\" target=\"_blank\" style=\"color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;\">Embed from Getty Images<\/a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:\"yEKAyLCGQepvSz1Id8Glpg\",sig:\"3Yp55fdNIRSXxUIfYpVuRQBWS29E7XVigPSfR8DvY5Q=\",w:\"594px\",h:\"396px\",items:\"1919905342\",caption: false ,tld:\"com\",is360: false })});<\/script><script src=\"\/\/embed-cdn.gettyimages.com\/widgets.js\" charset=\"utf-8\" async><\/script><\/div>\n\t\t\t<script>\n\t\t\t\tif (typeof gie === 'function') {\n\t\t\t\t\tgie(function(){\n\t\t\t\t\t\tvar iframe = document.querySelector('.ose-embedpress-responsive iframe');\n\t\t\t\t\t\tif(iframe && !iframe.getAttribute('title')){\n\t\t\t\t\t\t\tiframe.setAttribute('title', '')\n\t\t\t\t\t\t}\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t<\/script>\n\t\t\n<p><span style=\"font-weight: 400\">On Monday, September 9, 2024, in Alexandria, Virginia, Google went to trial with federal prosecutors for the second time on anti-trust charges. During the first trial in August, the court ruled that Google violated Section Two of the <\/span><a href=\"https:\/\/www.justice.gov\/atr\/antitrust-laws-and-you#:~:text=Espa%C3%B1ol,be%20prosecuted%20criminally%20or%20civilly.\"><span style=\"font-weight: 400\">Sherman Act<\/span><\/a><span style=\"font-weight: 400\">\u2013 which prohibits actions that prevent trade competition, and focus on outlawing conspiracy and monopolization.\u00a0 reports that the issue was that Google\u2019s search engine was exploiting its power to eliminate competition and promote its own services. U.S. District Judge Amit Mehta saw these tendencies in addition to evidence provided at trial to be sufficient evidence to rule that Google is a monopoly.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/apnews.com\/article\/google-antitrust-search-engine-verdict-apple-319a61f20fb11510097845a30abaefd8\"><span style=\"font-weight: 400\">The Associated Press<\/span><\/a><span style=\"font-weight: 400\"> reports that in response to this initial verdict, Kent Walker, Google\u2019s President of Global Affairs, has said that Google will appeal this decision because \u201cthis decision recognizes that Google offers the best search engine, but concludes that we shouldn\u2019t be allowed to make it easily available.\u201d In late September, Mehta is set to release a timeline for working out competition remedies for Google, that will be decided by next August.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The focus of the second case taking place is Google\u2019s domination of the online ad sales market, and the outcome of this case has the potential to redefine the industry of online sales. The Department of Justice (DOJ) alleges that Google is up-charging it\u2019s cost for ad sales. <\/span><a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/sep\/09\/google-antitrust-lawsuit-online-ads\"><span style=\"font-weight: 400\">The Guardian<\/span><\/a><span style=\"font-weight: 400\"> reports that in this process Google is\u00a0 \u201ckeeping at least 30 cents of every dollar that flows to website publishers through its advertising technology,\u201d resulting in the accumulation of billions of dollars in revenue. <\/span><a href=\"https:\/\/www.reuters.com\/technology\/googles-antitrust-trial-over-online-advertising-set-begin-2024-09-09\/\"><span style=\"font-weight: 400\">Reuters<\/span><\/a><span style=\"font-weight: 400\"> confirms that Google has dominated \u201cthe technological infrastructure that funds the flow of news and information on websites through more than 150,000 online ad sales every second.\u201d More specifically, the issue lies with their use of the Google Ad Manager Software, which allows websites around the globe to engage in digital auctions through the software to buy spots on websites to sell their ads. <\/span><a href=\"https:\/\/www.nytimes.com\/2024\/09\/09\/technology\/google-ads-antitrust-trial.html\"><span style=\"font-weight: 400\">The New York Times<\/span><\/a><span style=\"font-weight: 400\"> highlights the government\u2019s comments that \u201cGoogle\u2019s technology for selling ads across the web brought in about $31.7 billion in 2021\u201d and \u201ctoday, Google\u2019s ad-selling tools for publishers control 87 percent of the U.S. market.\u201d The DOJ plans to bring in YouTube CEO Neal Mohan and Jerry Dischler, former vice president of Google\u2019s ad platform who currently leads the company\u2019s cloud applications in for testimony.<\/span><\/p>\n<p><a href=\"https:\/\/www.usnews.com\/news\/top-news\/articles\/2024-09-09\/googles-antitrust-trial-over-online-advertising-set-to-begin\"><span style=\"font-weight: 400\">U.S. News<\/span><\/a><span style=\"font-weight: 400\"> shared comments by Julia Tarver Wood, a DOJ attorney claiming that \u201cGoogle is not here because they are big, they are here because they used that size to crush competition.\u201d The trial will unfold within the next few weeks, but with current precedent not in their favor, the power of Google\u2019s dominance in the ad industry may fall apart. Lee-Anne Mulholland, Google\u2019s vice president for regulatory affairs, has commented on the current case against them, and claimed to New York Times reporters that \u201cwith the cost of ads going down and the number of ads sold going up, the market is working,\u201d and \u201cthe DOJ\u2019s case risks inefficiencies and higher prices \u2014 the last thing that America\u2019s economy or our small businesses need right now.\u201d This brings up an interesting point in this debate if the current economy is able to handle a breakdown of Google&#8217;s dominance and possible ensuing insufficiencies.\u00a0 In response, to the DOJ\u2019s claims, the New York Times reports that Google and its representatives say that the company\u2019s success in dominating the online sales market is because it works and is the best platform out there, and their work is not an antitrust violation and the justice department is not correctly defining the digital ad market.\u00a0<\/span><\/p>\n<p>Image courtesy of <em>Getty Images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Monday, September 9, 2024, in Alexandria, Virginia, Google went to trial with federal prosecutors for the second time on anti-trust charges.<\/p>\n","protected":false},"author":5238,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2705,2727],"tags":[563,1510],"class_list":["post-13319","post","type-post","status-publish","format-standard","hentry","category-2705","category-business-and-culture","tag-censorship","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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