{"id":13035,"date":"2024-03-25T09:00:24","date_gmt":"2024-03-25T13:00:24","guid":{"rendered":"https:\/\/blogs.shu.edu\/thediplomaticenvoy\/?p=13035"},"modified":"2024-03-28T09:39:59","modified_gmt":"2024-03-28T13:39:59","slug":"girl-math-redefining-spending-habits","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/thediplomaticenvoy\/2024\/03\/25\/girl-math-redefining-spending-habits\/","title":{"rendered":"Girl Math: Redefining Spending Habits"},"content":{"rendered":"<p><b>Ashley Skladany<\/b><b><br \/>\n<\/b><i><span style=\"font-weight: 400\">Staff Writer<\/span><\/i><\/p>\n<div class=\"ose-gettyimages ose-uid-31a9764620d5d38ec5e1e98eae1ee520 ose-embedpress-responsive\" style=\"width:723px; height:623px; max-height:623px; max-width:100%; display:inline-block;\" data-embed-type=\"GettyImages\"><a id=\"Q80WkvQDRQ5OSDw8TCii4w\" class=\"gie-single\" href=\"https:\/\/www.gettyimages.com\/detail\/51481254\" target=\"_blank\" style=\"color:#a7a7a7;text-decoration:none;font-weight:normal !important;border:none;display:inline-block;\">Embed from Getty Images<\/a><script>window.gie=window.gie||function(c){(gie.q=gie.q||[]).push(c)};gie(function(){gie.widgets.load({id:\"Q80WkvQDRQ5OSDw8TCii4w\",sig:\"Pg_MqbPBdYIKn01yub8PRhZrwD8dks2zQ7NnQO9m21U=\",w:\"594px\",h:\"397px\",items:\"51481254\",caption: false ,tld:\"com\",is360: false })});<\/script><script src=\"\/\/embed-cdn.gettyimages.com\/widgets.js\" charset=\"utf-8\" async><\/script><\/div>\n\t\t\t<script>\n\t\t\t\tif (typeof gie === 'function') {\n\t\t\t\t\tgie(function(){\n\t\t\t\t\t\tvar iframe = document.querySelector('.ose-embedpress-responsive iframe');\n\t\t\t\t\t\tif(iframe && !iframe.getAttribute('title')){\n\t\t\t\t\t\t\tiframe.setAttribute('title', '')\n\t\t\t\t\t\t}\n\t\t\t\t\t});\n\t\t\t\t}\n\t\t\t<\/script>\n\t\t\n<p><span style=\"font-weight: 400\">Living in a digital age means that social media platforms continue to play an integral role in shaping societal norms and behaviors. Among the myriad of trends that have emerged, the concept of &#8220;Girl Math&#8221; has gained traction, particularly among millennials and Gen Z. Though its name may seem unserious at first glance, this phenomenon offers insights into the complex relationship social media influences towards people\u2019s approach to personal finance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Girl Math, as discussed in a <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/mental-accounting-girl-math-how-our-money-mindset-aspects-norton-i39kc\/\"><span style=\"font-weight: 400\">LinkedIn<\/span><\/a><span style=\"font-weight: 400\"> post by Megan Norton, refers to a trend where individuals justify their spending habits through methods perceived as \u201crelatable,\u201d often employing mental accounting techniques. One concept she underscores is the idea of anything \u201c[u]nder $5\u201d being \u201cbasically free.\u201d This mindset encourages splurging on goods that are seen as miniscule purchases, emphasizing that the satisfaction gained outweighs the momentary cost. Norton also highlights the practice of calculating the cost per use, where expensive purchases are broken down to justify their value and use over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Suze Orman, a renowned financial expert, critiques the tendency to overspend on non-essential items like coffee, framing it as &#8220;peeing $1 million down the drain&#8221; and highlighting the financial impact of seemingly trivial expenses, according to <\/span><a href=\"https:\/\/www.cnbc.com\/2019\/03\/28\/suze-orman-spending-money-on-coffee-is-like-throwing-1-million-down-the-drain.html\"><span style=\"font-weight: 400\">CNBC<\/span><\/a><span style=\"font-weight: 400\">. Similarly, Kevin O\u2019Leary, star of ABC\u2019s \u201cShark Tank,\u201d emphasizes the need to prioritize financial goals overindulgent purchases, refusing to spend money on takeout coffee because of its exuberant costs compared to brewing at home.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.washingtonpost.com\/business\/2023\/08\/23\/girl-math-tiktok-trend\/\"><span style=\"font-weight: 400\">The Washington Post<\/span><\/a><span style=\"font-weight: 400\"> further dives into these humorous yet insightful anecdotes surrounding Girl Math. Examples include considering refunds as profits or extra spending money and viewing cash transactions as purchases that do not \u201ccount,\u201d because they appear to not take away from bank accounts. All of these approaches reflect the mental compartmentalization of finances being used to justify indulgences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">These behaviors are not exclusive to gender, as noted by Dan Egan, vice president of behavioral finance at Betterment, emphasizing the broader application of mental accounting across demographics. Egan believes that \u201cwhat\u2019s at play is psychology,\u201d and a lot of the mental accounting being deployed is the result of companies using gimmicks on consumers, as reported by <\/span><a href=\"https:\/\/www.washingtonpost.com\/business\/2023\/08\/23\/girl-math-tiktok-trend\/\"><span style=\"font-weight: 400\">The Washington Post<\/span><\/a><span style=\"font-weight: 400\">. Gift cards and other promotions make shoppersfeel more prepared to justify\u00a0 purchases or spend impulsively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The prevalence of social media exacerbates these challenges, as platforms like TikTok perpetuate consumerist narratives and unrealistic financial expectations. Influencers and content creators often promote &#8220;doom spending&#8221; behaviors, encouraging impulsive purchases to alleviate anxieties or gain social validation. As Rue Crowder, a 34-year-old digital marketer, told <\/span><a href=\"https:\/\/www.nbcnews.com\/business\/economy\/millennials-gen-z-financial-cliff-saving-less-spending-rcna138004\"><span style=\"font-weight: 400\">NBC News<\/span><\/a><span style=\"font-weight: 400\">, the allure of instant gratification may lead individuals to prioritize short-term indulgences over long-term financial planning<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hala Easmael, a 32-year-old pharmacy technician, shares her experience with this dilemma, navigating career changes and financial instability while striving to maintain a feeling of financial security She told NBC News, \u201cwe want to enjoy our lives, but we\u2019re always waiting for the shoe to drop.\u201d Ramit Sethi, bestselling author of \u201cI Will Teach You To Be Rich,\u201d recognizes the fun in Girl Math while maintaining a balanced approach. She acknowledges the importance of occasional indulgences alongside responsible financial planning, as reported by CNBC. Ultimately, individuals must be able to discern between needs and wants, prioritizing financial stability over fleeting desires.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The phenomenon of Girl Math sheds light on the mental accounting practices and compartmentalization that has been used time and time again to justify spending habits. However, there has been a rise in its recognition as social media continues to shape societal norms and behaviors, as well as increased pressure. Thus, it is imperative for individuals to cultivate financial literacy and prioritize long-term financial well-being. However, this does not mean that one needs to completely cut out the joy of indulging in unnecessary purchases. Rather, by fostering a culture of mindful spending and informed decision-making, younger generations can navigate the complexities of modern finances with confidence and resilience, as well as with the joy of an occasional coffee.\u00a0<\/span><\/p>\n<p>Image courtesy of <em>Getty Images<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Living in a digital age means that social media platforms continue to play an integral role in shaping societal norms and behaviors. Among the myriad of trends that have emerged, the concept of &#8220;Girl Math&#8221; has gained traction, particularly among millennials and Gen Z. Though its name may seem unserious at first glance, this phenomenon offers insights into the complex relationship social media influences towards people\u2019s approach to personal finance.\u00a0<\/p>\n","protected":false},"author":5400,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2739,2786,2705,2727,1825],"tags":[451,631,966,2747],"class_list":["post-13035","post","type-post","status-publish","format-standard","hentry","category-culture","category-march-2024","category-2705","category-business-and-culture","category-feminism","tag-finance","tag-gender-issues","tag-feminism","tag-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Girl Math: Redefining Spending Habits - The Diplomatic Envoy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.shu.edu\/thediplomaticenvoy\/2024\/03\/25\/girl-math-redefining-spending-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Girl Math: Redefining Spending Habits - The Diplomatic Envoy\" \/>\n<meta property=\"og:description\" content=\"Living in a digital age means that social media platforms continue to play an integral role in shaping societal norms and behaviors. Among the myriad of trends that have emerged, the concept of &quot;Girl Math&quot; has gained traction, particularly among millennials and Gen Z. 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