{"id":6556,"date":"2023-11-13T05:21:25","date_gmt":"2023-11-13T10:21:25","guid":{"rendered":"https:\/\/blogs.shu.edu\/stillmanexchange\/?p=6556"},"modified":"2023-11-13T05:21:25","modified_gmt":"2023-11-13T10:21:25","slug":"skims-partners-with-the-nba-a-look-into-kim-kardashians-newest-marketing-move","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/stillmanexchange\/2023\/11\/13\/skims-partners-with-the-nba-a-look-into-kim-kardashians-newest-marketing-move\/","title":{"rendered":"SKIMS Partners with the NBA: A Look into Kim Kardashian\u2019s Newest Marketing Move"},"content":{"rendered":"

Samantha Baghal<\/strong>
\nStillman Writer<\/strong><\/em><\/p>\n

 <\/p>\n

Kim Kardashian\u2019s SKIMS has recently secured a new sponsorship deal with the NBA, WNBA, and USA Basketball, designating the brand as their official underwear partner. The news was announced via a press release following the launch of SKIMS\u2019 menswear line on October 23. The brand has begun its expansion into men\u2019s apparel with a range of merchandise that includes briefs, boxers, tank tops, and T-shirts. In terms of its marketing campaign, Kardashian has hired famous athletes as models, featuring 49ers defensive end Nick Bosa, Brazilian soccer player Neymar Jr., and Oklahoma City Thunder\u2019s point guard Shai Gilgeous-Alexander.<\/p>\n

Neymar posing in SKIMS\u2019 latest menswear campaign (Photo courtesy of Geo.TV)<\/figcaption><\/figure>\n

On the heels of this viral debut, the reality star joined NBA commissioner Adam Silver at a New York\u202fpress conference to publicize SKIMS\u2019 new partnership. This event effectively garnered the attention of both Kardashian fans and sports enthusiasts across the nation. Although its financial details remain ambiguous, the deal represents a huge business opportunity for SKIMS. The majority of NBA sponsors in the past and present include high standing brands like Nike, Adidas, and Gatorade. In a marketing sense, the partnership has gained a ton of media exposure and introduced SKIMS to an entirely new audience.<\/p>\n

\u201cI am incredibly proud of Skims\u2019 partnership with the NBA, as it is a reflection of Skims growing influence on culture,\u201d Kardashian said in a statement following the press release. \u201cTogether, SKIMS and the NBA will connect people of all backgrounds through fashion, sport and talent, and I look forward to seeing the partnership thrive.\u201d<\/p>\n

(Photo Courtesy of Forbes)<\/figcaption><\/figure>\n

Prior to this brand deal, SKIMS started out selling shapewear in 2019. In creating the company, Kardashian expressed a mission of empowering individuals to feel confident and comfortable in their skin, promoting inclusivity through a wide range of product sizes and shades. Since then, SKIMS has went on to expand its offerings, creating collections of underwear, swimwear, loungewear, and most recently menswear.<\/p>\n

While the brand currently has an estimated value of $4 billion, it is expected to climb in the coming years after reaching a new market through its NBA deal. Looking forward, fans can expect to see SKIMS featured through the league\u2019s social media platforms, player endorsements, on-court signage, and advertising during game broadcasts.<\/p>\n

 <\/p>\n

Contact Samantha at baghalsa@shu.edu<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kim Kardashian’s SKIMS has secured a sponsorship deal with the NBA, WNBA, and USA Basketball, becoming their official underwear partner. The expansion into men’s apparel, including a menswear line featuring athletes like Nick Boza and Neymar Jr., has marked a significant move for SKIMS, creating a buzz through a press conference. <\/p>\n","protected":false},"author":4872,"featured_media":6559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[551],"tags":[1343,884,67,423,774,1187],"class_list":["post-6556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-1343","tag-kardashian","tag-nba","tag-november","tag-olympics","tag-skims"],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/6556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/users\/4872"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/comments?post=6556"}],"version-history":[{"count":4,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/6556\/revisions"}],"predecessor-version":[{"id":6582,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/6556\/revisions\/6582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/media\/6559"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/media?parent=6556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/categories?post=6556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/tags?post=6556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}