{"id":4375,"date":"2021-12-07T19:58:53","date_gmt":"2021-12-08T00:58:53","guid":{"rendered":"https:\/\/blogs.shu.edu\/stillmanexchange\/?p=4375"},"modified":"2021-12-07T19:58:53","modified_gmt":"2021-12-08T00:58:53","slug":"macys-teases-digital-marketplace","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/stillmanexchange\/2021\/12\/07\/macys-teases-digital-marketplace\/","title":{"rendered":"Macy&#8217;s Teases Digital Marketplace"},"content":{"rendered":"<p><strong>Brian Hilyard<\/strong><br \/>\n<em><strong>Finance Editor<\/strong><\/em><\/p>\n<p>American retail giant Macy\u2019s announced the launch of a digital marketplace along with its Q3 2021 results, a move that analysts have not reached a consensus on.<\/p>\n<figure id=\"attachment_4227\" aria-describedby=\"caption-attachment-4227\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4227 size-medium\" src=\"https:\/\/blogs.shu.edu\/stillmanexchange\/files\/2021\/12\/ecommerce-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/blogs.shu.edu\/stillmanexchange\/files\/2021\/12\/ecommerce-200x300.jpeg 200w, https:\/\/blogs.shu.edu\/stillmanexchange\/files\/2021\/12\/ecommerce-683x1024.jpeg 683w, https:\/\/blogs.shu.edu\/stillmanexchange\/files\/2021\/12\/ecommerce-768x1152.jpeg 768w, https:\/\/blogs.shu.edu\/stillmanexchange\/files\/2021\/12\/ecommerce.jpeg 1000w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-4227\" class=\"wp-caption-text\"><strong>Macy Teases Digital Marketplace Launch <em>(Photo courtesy of cottonbro on Pexels)<\/em><\/strong><\/figcaption><\/figure>\n<p>Despite earnings results coming in above expectations, analysts remain their bleak outlook on the expectations that the headwinds that plagued the brick and motor retail industry pre-COVID to return in the second half of CY 2022, which lines up with the expected launch.<\/p>\n<p>Any investment in e-commerce will get positive feedback. Credit Suisse raised its price target from $19 to $32 but maintained a sell rating. The increased trading multiple projections was attributed to improved near-term execution and potential for new value unlocks.<\/p>\n<p>However, some argue that a digital marketplace will accelerate Macy\u2019s demise as a mainstream brand instead of reversing it, the goal of its corporate turnaround strategy. Champions of this view believe that the launch will only amplify some investors\u2019 calls for Macy\u2019s to spin off its e-commerce assets.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Contact Brian at hilyarbr@shu.edu<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>American retail giant Macy\u2019s announced the launch of a digital marketplace along with its Q3 2021 results, a move that analysts have not reached a consensus on.<\/p>\n","protected":false},"author":4481,"featured_media":4388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,2],"tags":[546,1074,634,419,724,670],"class_list":["post-4375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","category-trending","tag-546","tag-december","tag-e-commerce","tag-finance","tag-markets","tag-retail"],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/4375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/users\/4481"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/comments?post=4375"}],"version-history":[{"count":4,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/4375\/revisions"}],"predecessor-version":[{"id":4390,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/posts\/4375\/revisions\/4390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/media?parent=4375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/categories?post=4375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/stillmanexchange\/wp-json\/wp\/v2\/tags?post=4375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}