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The poll\u2019s findings were featured by National Public Radio<\/em> (NPR) member stations and their websites all throughout the country, and on BBC<\/em>, AOL<\/em>, ESPN<\/em>, The Athletic<\/em>, Yahoo<\/em>, Yahoo Finance<\/em>, Yahoo Sports <\/em>(2 separate stories published in the US, Canada, Singapore, New Zealand and more), PR NEWS<\/em>, Forbes<\/em>,\u00a0 Business Insider<\/em>, Business Insider India<\/em>, The Sports Business Journal<\/em>, the UK\u2019s Daily Mail<\/em>, the Palm Beach Post<\/em>, NJ ROI<\/em> and more. On Twitter, the Poll\u2019s findings were featured by Darren Rovell (1.9M followers), Mike FreemanNFL (USA Today), Observatoire du Sport Business, Boston Radio Watch and more.<\/p>\nThe NPR story, \u201cThe Swift-Kelce romance sounds like a movie. But the NFL swears it wasn’t scripted<\/a>,\u201d appeared in more than 135 member stations across the country and noted:<\/p>\n A Seton Hall Sports Poll<\/a> released Wednesday found that 72% of Americans plan to tune into the Super Bowl, up from 66% last year.<\/p>\n When asked if they thought Swift had anything to do with that decision, or that of anyone in their household, 21% of respondents said yes. That number was almost twice as high for 18-to-34 year-olds.<\/p>\n “From a marketing perspective, the NFL and its advertisers couldn’t do any better,” marketing Professor Daniel Ladik, chief methodologist for the poll, said in a statement<\/a>. “The viewership for this game is on a seemingly inexorable march toward more viewers, and this year Taylor Swift may be playing the role of drum major \u2014 at least for 18-34 year olds, a market that almost everyone covets.”<\/p>\n <\/p><\/blockquote>\n The article in Forbes<\/em>, \u201cSuper Bowl (Taylor\u2019s Version) Can Expect A Boost In Viewership, Poll Suggests<\/a>,\u201d recounts that<\/p>\n Continuing a trend of increased viewership for the NFL, a recent poll by Seton Hall<\/a> shows that Taylor Swift could help juice the numbers further for Super Bowl LVIII.<\/p>\n Swift, who just won her record-breaking fourth Grammy Album of the Year award, has been a significant part of a growing interest in the NFL since she began dating Kansas City Chiefs tight end Travis Kelce. Now that effect will be on full display when the Chiefs and the San Francisco 49ers square off this Sunday in the Super Bowl (airs on CBS).<\/p>\n The poll of 1,523 shows that overall, Swift\u2019s presence at the Super Bowl is influencing 21% to watch the game, with a staggering 41% in the critical 18-34 age demo being influenced by her attendance.<\/p>\n The poll shows that while the repeat of the Chiefs and Niners just four years ago, CBS and the NFL could be on the verge of a record-setting viewership figure. Seton Hall\u2019s poll shows nearly three-quarters of Americans (72%) plan to watch the game, commercials, and halftime entertainment. That\u2019s up six points from last year\u2019s Super Bowl (68%) when 115.1 million watched Kansas City vs. Philadelphia on FOX and other platforms carrying the game.<\/p><\/blockquote>\n Nielsen numbers for the game verified the poll\u2019s findings on expected viewership, with Super Bowl 58 registering as the most-watched television program in U.S. history<\/a>.<\/p>\n In \u201cHow Taylor Swift and Lionel Messi have impacted American sports with their massive star power<\/a>,\u201d the Athletic story combined Sports Poll results and an interview with Stillman Marketing Professor Daniel Ladik to talk about the similarities \u2013and differences \u2013 between Taylor Swift, Lionel Messi, the NFL and Major League Soccer in the U.S.<\/p>\n Yet, the Messi and Swift effects, as they pertain to MLS and the NFL, are not the same.<\/p>\n \u201cThere is one huge fundamental difference between the two,\u201d said Daniel Ladik, the chief methodologist for the aforementioned Seton Hall poll. Ladik is an associate professor and chair of the marketing department at the university. He is also a soccer aficionado.<\/p>\n \u201cMLS would be absolutely nothing in part of the global sports narrative without Messi,\u201d Ladik said. \u201cThe NFL would still be colossal without Taylor Swift. She just found a way to kick it into another gear.\u201d<\/p>\n Messi changed the trajectory of MLS last year, Ladik said. Referencing Apple\u2019s $2.5 billion, 10-year deal with the league, he added, \u201cIt didn\u2019t seem like those subscription numbers were going all that well. Then Messi joining (the league) and that unbelievable run they had in the Cup, that changed the entire narrative of soccer in the United States, and beyond the United States. Everything about that conversation is about one of the world\u2019s most recognizable people at the top of their game, who is actually on the field.\u201d<\/p>\n <\/p><\/blockquote>\n Seton Hall Sports Poll findings with charted breakdowns plus questions, \u201cNumber of Americans Planning to Watch Super Bowl Up \u2013 Taylor Swift Effect?<\/a>\u201d<\/p>\n <\/p>\n Featured Media Includes<\/strong><\/p>\n NPR<\/em> , \u201cThe Swift-Kelce romance sounds like a movie. But the NFL swears it wasn’t scripted<\/a>\u201d<\/p>\n Forbes<\/em>, \u201cSuper Bowl (Taylor\u2019s Version) Can Expect A Boost In Viewership, Poll Suggests<\/a>\u201d<\/p>\n BBC<\/em>, \u201cSuper Bowl 58: Taylor Swift cheers on Kansas City Chiefs as they beat San Francisco 49ers<\/a><\/p>\n AOL<\/em>, \u201cSuper Bowl 2024: Taylor Swift celebrates boyfriend Travis Kelce’s NFL win<\/a>\u201d<\/p>\n The Athletic<\/em>, \u201cHow Taylor Swift and Lionel Messi have impacted American sports with their massive star power<\/a>\u201d<\/p>\n PR NEWS<\/em>, \u201cPR Roundup: McDonald\u2019s Too Expensive, New AI Guidelines, and the Best Super Bowl Activation We\u2019ve Seen Yet<\/a>\u201d \u00a0<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The most recent Seton Hall Sports Poll was featured by media across the country and the world for its findings on the Super Bowl, the impact of Taylor Swift on viewership, the impact of big game advertising and more. The…<\/p>\n
\nESPN<\/em>, \u201cAccording to a new Seton Hall Sports Poll, Sunday’s Super Bowl could set a record for viewership & Taylor Swift may prove to be a factor in the final tally. 72% of respondents said they plan to watch the game – a continuation of annual increases – and 21% said Swift’s presence had something to do with their or a household member’s decision. That number among 21-34 year olds in the survey was 41%<\/a>.\u201d<\/p>\n
\nYahoo<\/em> (Singapore) Super Bowl 2024: Taylor Swift celebrates boyfriend Travis Kelce’s NFL win<\/a>
\nYahoo Sports<\/em> (Canada, also appeared in Australia, New Zealand and more) \u201cSuper Bowl 2024: Taylor Swift celebrates boyfriend Travis Kelce’s NFL win<\/a>\u201d
\nYahoo Sports <\/em>\u201cSuper Bowl-Taylor Swift conspiracy theorists are right \u2013 more people will watch Sunday’s game<\/a>\u201d
\nBusiness Insider<\/em>, \u201cThe Super Bowl menu has changed. Here’s what people are buying and how much they’re spending<\/a>\u201d
\nBusiness Insider India<\/em>, \u201cTaylor Swift’s 53 seconds of airtime during the Super Bowl was worth about $12.4 million<\/a>\u201d
\nThe Sports Business Journal<\/em>, \u201cDaily Digit<\/a>\u201d
\nDaily Mail<\/em>, \u201c‘Super Sick Monday’ looms! As Taylor Swift is tipped to bring record ratings to Super Bowl 2024 – more than 16 MILLION Americans are expected to call out sick<\/a>\u201d
\nPalm Beach Post<\/em> \u201cSuper Bowl-Taylor Swift conspiracy theorists are right \u2013 more people will watch Sunday’s game<\/a>\u201d
\nNJ-ROI<\/em>. \u201cSeton Hall Sports Poll: Super Bowl betting, those clever ads \u2026 and, of course, Taylor<\/a>\u201d<\/p>\n