{"id":891,"date":"2023-02-07T07:41:11","date_gmt":"2023-02-07T12:41:11","guid":{"rendered":"https:\/\/blogs.shu.edu\/sportspoll\/?p=891"},"modified":"2023-02-07T00:43:04","modified_gmt":"2023-02-07T05:43:04","slug":"covid-over-americans-planning-to-watch-super-bowl-with-others-up-84","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/sportspoll\/2023\/02\/07\/covid-over-americans-planning-to-watch-super-bowl-with-others-up-84\/","title":{"rendered":"Covid Over? Americans Planning to Watch Super Bowl with Others Up 84%"},"content":{"rendered":"

\"\"44% Of General Public Look Most Forward to Half-Time and Commercials;<\/em><\/p>\n

\u00a0<\/strong>With Legal Gambling on Upswing, Plans to Wager on Super Bowl Up 32%.<\/em><\/p>\n

Has the Super Bowl party made a post-Covid comeback? The numbers seem to point in that direction, with data from the last three years supporting this conclusion.<\/p>\n

In 2021 just 25 percent of the general population said they would be gathering with others who live outside their home to watch the Super Bowl. In 2023 that number rose to 46 percent, an increase of 84 percent over the last two years.<\/p>\n

Likewise, among self-identified sports fans, in 2021 just 27 percent said they would be gathering with others from outside their home to watch the game. In 2023 that number rose to 52 percent, an increase of 93 percent.<\/p>\n

These were among the findings of a Seton Hall Sports Poll conducted last week among 1,534 adults across the country. The poll featured a national representative sample from YouGov weighted on U.S. Census Bureau figures for gender, age, ethnicity, education, income and geography and has a margin of error of +\/- 2.5 percent.<\/p>\n

\u201cThe multi-billion dollar business of sports reaches far beyond the field of play,\u201d said Professor Charles Grantham, Director of the Center for Sport Management within Seton Hall\u2019s Stillman School of Business, which sponsors the Poll. \u201cThe Super Bowl is a major event and the impact of these gatherings reach across the economy. For the league, the network and the advertisers, this is the biggest sport marketing day of the year.\u201d<\/p>\n

Will you be gathering with other people that live outside of your home (i.e., with people that are not roommates\/cohabitants, etc.,) to watch the upcoming Super Bowl?<\/strong><\/p>\n\n\n\n\n\n\n
<\/td>\n2023<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2023<\/strong><\/p>\n

Sports<\/p>\n

Fan*<\/td>\n

2023<\/strong><\/p>\n

Non Fan<\/td>\n

2022<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2022 <\/strong>Sports<\/p>\n

Fan*<\/td>\n

2022<\/strong><\/p>\n

Non Fan<\/td>\n

2021<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2021<\/strong><\/p>\n

Sports<\/p>\n

Fan*<\/td>\n

2021<\/strong><\/p>\n

Non Fan<\/td>\n<\/tr>\n

Yes, I will<\/strong><\/td>\n46%<\/td>\n52%<\/td>\n26%<\/td>\n36%<\/td>\n39%<\/td>\n27%<\/td>\n25%<\/td>\n27%<\/td>\n15%<\/td>\n<\/tr>\n
No, I will not<\/strong><\/td>\n38%<\/td>\n35%<\/td>\n48%<\/td>\n47%<\/td>\n45%<\/td>\n53%<\/td>\n64%<\/td>\n62%<\/td>\n73%<\/td>\n<\/tr>\n
Don\u2019t know<\/strong><\/td>\n16%<\/td>\n13%<\/td>\n26%<\/td>\n17%<\/td>\n16%<\/td>\n20%<\/td>\n11%<\/td>\n11%<\/td>\n12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2023 N=1,011 – – – 2022 N=959 – – – 2021 N=885<\/p>\n

Super Bowl Commercials and Halftime
\n<\/strong>The conversation around the business of the Super Bowl is often centered on the commercials and the Poll asked about the attention paid to them and their influence on buying. Among the general public (22%) and even self-described sports fans (20%), many Americans look forward to the Super Bowl mainly for the commercials. An equal number feel the same way about the halftime show.<\/p>\n

Regardless of which part of the broadcast has their primary focus, it is clear that advertisements garner additional attention during the Super Bowl, with 75 percent of the general population and 78 percent of sports fans saying they pay more attention to these ads \u2013 with only 10 percent (of both) saying they do not.<\/p>\n

\u201cPeople invariably say advertising has no influence on them,\u201d said Seton Hall Marketing Professor Daniel Ladik, who is chief methodologist for the poll.\u00a0 \u201cBut the Super Bowl is an exception. It is TV\u2019s biggest night of the year and these commercials grab stronger mindshare than any other TV ads \u2013 and people seem willing in this context to admit to their influence.\u201d<\/p>\n

Which part of the Super Bowl broadcast do you look forward to the most, the game, the halftime show, or the commercials?<\/strong><\/p>\n\n\n\n\n\n\n\n
N=1,011<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

Game<\/strong><\/td>\n51%<\/td>\n58%<\/td>\n26%<\/td>\n59%<\/td>\n56%<\/td>\n<\/tr>\n
Halftime show<\/strong><\/td>\n22%<\/td>\n19%<\/td>\n31%<\/td>\n22%<\/td>\n18%<\/td>\n<\/tr>\n
Commercials<\/strong><\/td>\n22%<\/td>\n20%<\/td>\n30%<\/td>\n18%<\/td>\n22%<\/td>\n<\/tr>\n
Don\u2019t know\/No opinion<\/strong><\/td>\n5%<\/td>\n3%<\/td>\n13%<\/td>\n1%<\/td>\n4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

I pay more attention to the commercials during the Super Bowl compared to commercials on other TV shows. <\/strong><\/p>\n\n\n\n\n\n\n
N=1,011<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

Agree<\/strong><\/td>\n75%<\/td>\n78%<\/td>\n63%<\/td>\n79%<\/td>\n77%<\/td>\n<\/tr>\n
Neither agree nor disagree<\/strong><\/td>\n15%<\/td>\n12%<\/td>\n24%<\/td>\n13%<\/td>\n12%<\/td>\n<\/tr>\n
Disagree<\/strong><\/td>\n10%<\/td>\n10%<\/td>\n13%<\/td>\n8%<\/td>\n11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Compared to non-Super Bowl commercials, I am more likely to buy a product advertised or watch a program promoted during the Super Bowl since I watched a more entertaining commercial. <\/strong><\/p>\n\n\n\n\n\n\n
N=1,011<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

Agree<\/strong><\/td>\n37%<\/td>\n42%<\/td>\n19%<\/td>\n50%<\/td>\n35%<\/td>\n<\/tr>\n
Neither agree nor disagree<\/strong><\/td>\n33%<\/td>\n31%<\/td>\n41%<\/td>\n29%<\/td>\n32%<\/td>\n<\/tr>\n
Disagree<\/strong><\/td>\n30%<\/td>\n27%<\/td>\n40%<\/td>\n21%<\/td>\n33%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Social Media, Commercials and Viewing Methods
\n<\/strong>The more avid the fan, the more likely he or she is to invest time on social media during the Super Bowl presumably comparing notes with others or checking out expert commentary as the game progresses. And that includes commenting on commercials too. Among the general population 43 percent say they\u2019ll engage with social media during the game; among sports fans that number rises to 47 percent and with self-described \u201cavid fans,\u201d 60 percent. Notably, 50 percent of the general population say they will comment at some point on the commercials via social media while 12 percent of the general population say they will partake in second-screen engagement for the game.<\/p>\n

In addition to watching the Super Bowl, are you likely to follow and\/or engage on social media during the event?<\/strong><\/p>\n\n\n\n\n\n\n
N=1,011<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

Yes<\/strong><\/td>\n43%<\/td>\n47%<\/td>\n24%<\/td>\n60%<\/td>\n40%<\/td>\n<\/tr>\n
No<\/strong><\/td>\n44%<\/td>\n41%<\/td>\n57%<\/td>\n30%<\/td>\n47%<\/td>\n<\/tr>\n
Don\u2019t know\/No opinion<\/strong><\/td>\n13%<\/td>\n12%<\/td>\n19%<\/td>\n10%<\/td>\n13%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

I am likely to discuss and\/or comment on the best and worst Super Bowl commercials on social media.<\/strong><\/p>\n\n\n\n\n\n\n
N=1,011<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

Agree<\/strong><\/td>\n50%<\/td>\n52%<\/td>\n47%<\/td>\n57%<\/td>\n51%<\/td>\n<\/tr>\n
Neither agree nor disagree<\/strong><\/td>\n25%<\/td>\n24%<\/td>\n28%<\/td>\n25%<\/td>\n24%<\/td>\n<\/tr>\n
Disagree<\/strong><\/td>\n25%<\/td>\n24%<\/td>\n25%<\/td>\n18%<\/td>\n25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

On which devices, if at all, will you be watching the 2023 Super Bowl this year? Please select the option that best applies. <\/strong><\/p>\n\n\n\n\n\n\n\n
N=1,534<\/p>\n

 <\/td>\n

General<\/p>\n

Population<\/td>\n

Sports<\/p>\n

Fan*<\/td>\n

Non Fan<\/td>\nAvid<\/p>\n

Fan<\/td>\n

Casual<\/p>\n

Fan<\/td>\n<\/tr>\n

TV only<\/strong><\/td>\n47%<\/td>\n61%<\/td>\n27%<\/td>\n58%<\/td>\n63%<\/td>\n<\/tr>\n
Non-TV device(s) only (e.g., smartphone, laptop, tablet, etc.)<\/strong><\/td>\n7%<\/td>\n11%<\/td>\n2%<\/td>\n16%<\/td>\n8%<\/td>\n<\/tr>\n
Both TV and non-TV device(s)<\/strong><\/td>\n12%<\/td>\n17%<\/td>\n3%<\/td>\n21%<\/td>\n15%<\/td>\n<\/tr>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Not applicable \u2013 I will not be\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0watching the Super Bowl<\/strong><\/td>\n34%<\/td>\n11%<\/td>\n68%<\/td>\n5%<\/td>\n14%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Betting on the Game Up 32 Percent
\n<\/strong>As the ability to place legal wagers on sporting events has grown, so has the number of persons admitting to doing so. For Super Bowl gambling, among the general population 29 percent say they will place a wager on the game. That\u2019s up from 22 percent last year, amounting to an increase of 32 percent. Among sports fans, this year 34 percent say they will bet on the game, compared to 28 percent last year \u2013 a rise of 19 percent.<\/p>\n

Will you be placing a bet or wager on the Super Bowl (e.g., betting on the outcome of the game, on the winning team, etc.)?<\/strong><\/p>\n\n\n\n\n\n\n
<\/td>\n2023<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2023<\/strong><\/p>\n

Sports<\/p>\n

Fan*<\/td>\n

2023<\/strong><\/p>\n

Non Fan<\/td>\n

2022<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2022 <\/strong>Sports<\/p>\n

Fan*<\/td>\n

2022<\/strong><\/p>\n

Non Fan<\/td>\n<\/tr>\n

Yes, I will<\/strong><\/td>\n29%<\/td>\n34%<\/td>\n7%<\/td>\n22%<\/td>\n28%<\/td>\n4%<\/td>\n<\/tr>\n
No, I will not<\/strong><\/td>\n63%<\/td>\n58%<\/td>\n82%<\/td>\n67%<\/td>\n62%<\/td>\n85%<\/td>\n<\/tr>\n
Don\u2019t know<\/strong><\/td>\n8%<\/td>\n8%<\/td>\n11%<\/td>\n11%<\/td>\n10%<\/td>\n11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2023 N=1,011 – – – 2022 N=959<\/p>\n

Boxes\/Squares Up<\/strong>
\nOn a more informal level, this year 34 percent of the general population say they will participate in a Super Bowl pool while last year that number was 28 percent, a rise of 21 percent in 2023. Among sports fans, 38 percent said they would take part in a betting pool on the game, whereas last year 33 percent said they would, amounting to a rise of 15 percent.<\/p>\n

Will you be participating in a friend\/family member\u2019s informal Super Bowl betting pool (i.e., boxes or squares)<\/strong><\/p>\n\n\n\n\n\n\n
<\/td>\n2023<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2023<\/strong><\/p>\n

Sports<\/p>\n

Fan*<\/td>\n

2023<\/strong><\/p>\n

Non Fan<\/td>\n

2022<\/strong><\/p>\n

General<\/p>\n

Pop<\/td>\n

2022 <\/strong>Sports<\/p>\n

Fan*<\/td>\n

2022<\/strong><\/p>\n

Non Fan<\/td>\n<\/tr>\n

Yes, I will<\/strong><\/td>\n34%<\/td>\n38%<\/td>\n14%<\/td>\n28%<\/td>\n33%<\/td>\n14%<\/td>\n<\/tr>\n
No, I will not<\/strong><\/td>\n56%<\/td>\n53%<\/td>\n69%<\/td>\n61%<\/td>\n57%<\/td>\n74%<\/td>\n<\/tr>\n
Don\u2019t know<\/strong><\/td>\n10%<\/td>\n9%<\/td>\n17%<\/td>\n11%<\/td>\n10%<\/td>\n12%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2023 N=1,011 – – – 2022 N=959<\/p>\n

 <\/p>\n

# # #<\/p>\n

Questions, breakdowns and additional charts may be found below; an online version of this release may be found at https:\/\/blogs.shu.edu\/sportspoll\/<\/a><\/p>\n

ABOUT THE POLL<\/strong><\/p>\n

The Seton Hall Sports Poll, conducted regularly since 2006, is performed by the Sharkey Institute within the Stillman School of Business. This poll was conducted online by YouGov Plc. using a national representative sample weighted according to gender, age, ethnicity, education, income and geography, based on U.S. Census Bureau figures. Respondents were selected from YouGov\u2019s opt-in panel to be representative of all U.S residents.\u00a0This poll release conforms to the Standards of Disclosure of the National Council on Public Polls. The Seton Hall Sports Poll has been chosen for inclusion in iPoll by Cornell\u2019s Roper Center for Public Opinion Research and its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to CNBC, NPR, Yahoo Finance, Fox News and many points in between.<\/p>\n

Media<\/strong>:<\/em>\u00a0 Michael Ricciardelli, Associate Director of Media Relations, Seton Hall University
\nmichael.ricciardelli@shu.edu<\/a>,\u00a0908-447-3034; Marty Appel,\u00a0AppelPR@gmail.com<\/a><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/em><\/p>\n

 <\/p>\n

2023 Jan\/Feb Seton Hall Sports Poll Results<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

This SHSP was conducted January 30th through February 2nd<\/sup> and includes responses from 1,534 US adults with a margin of error of +\/-2.5%. The sample mirrors the US Census percentages on age, gender, income, education, ethnicity, and region. <\/em><\/p>\n

\u00a0<\/em><\/p>\n

Q1.<\/strong> Which of the following statements best describes you?<\/p>\n

 <\/p>\n