{"id":561,"date":"2019-03-01T09:19:27","date_gmt":"2019-03-01T14:19:27","guid":{"rendered":"http:\/\/blogs.shu.edu\/sportspoll\/?p=561"},"modified":"2019-10-29T11:18:02","modified_gmt":"2019-10-29T15:18:02","slug":"did-zions-sneaker-explosion-hurt-the-nike-brand-nearly-one-in-five-say-yes","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/sportspoll\/2019\/03\/01\/did-zions-sneaker-explosion-hurt-the-nike-brand-nearly-one-in-five-say-yes\/","title":{"rendered":"Did Zion’s Sneaker Explosion Hurt the Nike Brand? Nearly One in Five Say ‘Yes’"},"content":{"rendered":"

\"\"Did Zion’s Sneaker Explosion Hurt the Nike Brand? Nearly One in Five Say ‘Yes’<\/strong><\/p>\n

Majority feels student athletes should be compensated by sneaker companies for wearing their brands; less support for them receiving pay for playing revenue producing sports<\/em><\/p>\n

South Orange NJ, March 1, 2019 — It was the sneaker explosion heard round the world, when Duke\u2019s Zion Williamson\u2019s Nike went poof last week in a game against North Carolina. Did all the publicity hurt the Nike brand?<\/p>\n

According to a Seton Hall Sports Poll conducted this week, nearly 1-in-5 respondents said it was the indicator of the quality of the brand. More than two thirds, 67%, felt it was a one-time fluke.<\/p>\n

\u201cThat\u2019s a good percentage favoring the one-time mishap,\u201d noted Rick Gentile, director of the Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business. \u201cBut 18% (those who felt it represented the brand\u2019s quality), is not a small number. Nike has some rebuilding work ahead – of its image, not just its sneakers.\u201d<\/p>\n

These were the findings of a Seton Hall Sports Poll conducted this week, with questions asked of 794 adult Americans on landlines and cellphones, with a margin of error of +\/- 3.5%.<\/p>\n

Compensation for Student Athletes<\/strong><\/p>\n

Meanwhile, a majority of Americans believe that student athletes should be compensated by sneaker companies for the use of their brands in collegiate athletics if they are required to wear the brand, and that students in revenue producing sports – like football and basketball – should receive compensation on top of scholarships and cost of attendance stipends.<\/p>\n

On the question of financial compensation for student athletes from sneaker companies – like Nike and Adidas – , the public says \u201cyes\u201d by a margin of 57-36%.<\/p>\n

On the question of compensation for participation in revenue generating sports, the margin was closer, with 49% saying \u201cyes\u201d and 46% saying \u201cno.\u201d And while white respondents are in favor of \u201csneaker compensation\u201d by a 54-41% margin, African-Americans are in favor by 3-1.
\n<\/p>\n

While the public is pretty evenly split on student\/athlete compensation for play, 49-46%, whites are more negative at 40-54%, while African-Americans are strongly in favor by a margin of 5-to-1.<\/p>\n

The 49% overall in favor of compensating student athletes for playing is a significant jump from the result when the question was asked four years ago.\u00a0 In the November 2015 Seton Hall Sports Poll only 36% said \u201cyes – compensate,\u201d while 57% opposed the idea — compared to this week\u2019s finding of 49% in favor, 46% opposed.<\/p>\n

Should Zion Play?<\/strong>
\nWith Zion Williamson considered by many a likely number one draft pick by the NBA, the question of his continued participation in Duke\u2019s schedule arose, considering the millions of dollars at risk should he reinjure himself. By a 47-27% showing, the public felt he should continue playing.<\/p>\n

An even wider margin – 59-30% – said that college football draft hopefuls should play in bowl games at the end of their seasons, even with the draft looming. The question noted that a number of them did in fact, choose not to play.<\/p>\n

Results breakdown below; this release may be found online at https:\/\/blogs.shu.edu\/sportspoll\/2019\/03\/01\/did-zions-sneaker-explosion-hurt-the-nike-brand-nearly-one-in-five-say-yes\/<\/a><\/p>\n

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at\u00a0https:\/\/itunes.apple.com\/mt\/podcast\/seton-hall-sports-poll\/id1053266467<\/a>.<\/p>\n

ABOUT THE POLL<\/strong><\/p>\n

The Seton Hall Sports Poll has been conducted regularly since 2006.Recently chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research, its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to Fox News and most points in between.<\/p>\n

This poll was conducted by telephone February 25-27 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute within the Stillman School of Business. Phone numbers were dialed from samples of both standard landline and cell phones.\u00a0 The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.<\/p>\n


\nMedia:<\/em>\u00a0Media: Marty Appel,\u00a0AppelPR@gmail.com<\/a>;
\nMichael Ricciardelli, Associate Director of Media Relations, Seton Hall
\nmichael.ricciardelli@shu.edu<\/a>,\u00a0908-447-3034<\/p>\n

ABOUT SETON HALL UNIVERSITY<\/strong><\/p>\n

One of the country\u2019s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall\u2019s academic excellence has been singled out for distinction by\u00a0The Princeton Review, U.S. News & World Report\u00a0<\/em>and\u00a0Bloomberg Businessweek<\/em>.<\/p>\n

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be the third most diverse national Catholic university in the nation.<\/p>\n

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University\u2019s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City \u2014 offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall\u2019s nationally recognized School of Law is located prominently in downtown Newark. The University\u2019s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University\u2019s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.<\/p>\n

For more information, visit\u00a0www.shu.edu<\/a>.<\/p>\n

The results:<\/p>\n

    \n
  1. Last Wednesday, Duke basketball standout Zion Williamson injured his knee when his Nike sneaker burst apart 30 seconds into a game. Do you think this incident is an indicator of the quality of the Nike brand or do you think it was just a one-time fluke?<\/li>\n<\/ol>\n

     <\/p>\n

    1 – Indicator of quality of brand\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18<\/p>\n

    2 – One time fluke\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 67<\/p>\n

    3 – Don\u2019t know\/No opinion\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15<\/p>\n

     <\/p>\n

      \n
    1. Do you think student\/athletes should receive some financial compensation from the sneaker company \u2014 like Nike or Adidas \u2014 if they are required to wear the company\u2019s shoes due to an arrangement between the sneaker company and the university?<\/li>\n<\/ol>\n

       <\/p>\n

      1 – Yes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 57<\/p>\n

      2 – No\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 36<\/p>\n

      3 – Don\u2019t know\/No opinion\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6<\/p>\n

       <\/p>\n

        \n
      1. Do you think student\/athletes should be financially compensated, in addition to a scholarship and cost of attendance stipend, for participating in revenue producing sports, such as men\u2019s basketball and football?<\/li>\n<\/ol>\n

         <\/p>\n

        1 – Yes\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 49<\/p>\n

        2 – No\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 46<\/p>\n

        3 – Don\u2019t know\/No opinion\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5<\/p>\n

         <\/p>\n

          \n
        1. Do you think Zion Williamson, the probable number one choice in this year\u2019s NBA draft, should decline to play for Duke for the remainder of the season in order to insure that further injury doesn\u2019t hurt his NBA draft status or should he continue playing for the remainder of the season?<\/li>\n<\/ol>\n

           <\/p>\n

          1 – Decline to play\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 27<\/p>\n

          2 – Continue playing\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 47<\/p>\n

          3 – Don\u2019t know\/No opinion\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26<\/p>\n

           <\/p>\n

            \n
          1. During the past college football season, several NFL draft hopefuls decided to not participate in their team\u2019s bowl games for fear that injury could negatively affect their draft status. Do you think this was a smart move on the part of the players or should they have played and shown loyalty to their schools and teammates<\/li>\n<\/ol>\n

             <\/p>\n

            1 – Smart move\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30<\/p>\n

            2 – Should have played\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 59<\/p>\n

            3 – Don\u2019t know\/No opinion\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11<\/p>\n

             <\/p>\n

             <\/p>\n

              \n
            1. How closely would you say you follow sports, very closely, closely, not closely or not at all?<\/li>\n<\/ol>\n

               <\/p>\n

              1 – Very closely\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20<\/p>\n

              2 – Closely\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35<\/p>\n

              3 – Not closely\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 29<\/p>\n

              4 – Not at all\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15<\/p>\n

              \n","protected":false},"excerpt":{"rendered":"

              Did Zion’s Sneaker Explosion Hurt the Nike Brand? Nearly One in Five Say ‘Yes’ Majority feels student athletes should be compensated by sneaker companies for wearing their brands; less support for them receiving pay for playing revenue producing sports South…<\/p>\n

              Read more →<\/a><\/p>\n","protected":false},"author":3127,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37,8,6,9,39,10],"tags":[27,216,92,215,23,99,91,24,189,59,18,214,26,213],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-advertising","category-basketball","category-college","category-football","category-sponsorship","category-sport","tag-advertising","tag-college-basketball","tag-college-sports","tag-compensation-for-student-athletes","tag-football","tag-nba","tag-ncaa","tag-nfl","tag-nike","tag-poll-results","tag-sharkey-institute","tag-sneaker-blew-up","tag-sponsorship","tag-zion-williamson"],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/users\/3127"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":4,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":617,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/561\/revisions\/617"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}