{"id":334,"date":"2016-09-27T09:51:13","date_gmt":"2016-09-27T13:51:13","guid":{"rendered":"http:\/\/blogs.shu.edu\/sportspoll\/?p=334"},"modified":"2016-09-27T09:51:13","modified_gmt":"2016-09-27T13:51:13","slug":"lebron-is-still-king-when-endorsement-matters-according-to-seton-hall-sports-poll","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/sportspoll\/2016\/09\/27\/lebron-is-still-king-when-endorsement-matters-according-to-seton-hall-sports-poll\/","title":{"rendered":"Lebron Is Still King When Endorsement Matters, According to Seton Hall Sports Poll"},"content":{"rendered":"

\"Stillman\/SharkeyLEBRON IS STILL KING WHEN ENDORSEMENT MATTERS, ACCORDING TO SETON HALL SPORTS POLL<\/strong><\/p>\n

James Has Edge Over Curry Among Consumers<\/strong><\/p>\n

Retired Manning, Somewhat Deflated Brady Top Football Endorsers<\/strong><\/p>\n

South Orange, NJ, September 27, 2016 — LeBron James is more likely than Steph Curry to influence a purchasing decision by American consumers according to a national poll conducted last week by the Seton Hall Sports Poll.<\/p>\n

The poll was conducted this week among 875 adults on both landlines and cellphones across the nation. (There is a margin of error of +\/- 3.4%).<\/p>\n

When asked which player is more likely \u201cto sway your purchase decision on something he endorses\u201d, 26% selected James and 19% selected Curry, with 40% choosing neither, and 16% declaring \u201cdon\u2019t know.\u201d<\/p>\n

\u201cCurry got enormous attention last year, but James did win the championship, and he\u2019s been on the scene a lot longer\u201d said Rick Gentile, director of the Poll, which is sponsored by The Sharkey Institute. \u201cWe will be watching to see if this turns over the next season.\u201d<\/p>\n

When confronted with marquee names from the NFL, and asked if their endorsement would sway a purchase decision, the retired Peyton Manning scored highest among those listed, with 31% saying \u201cyes\u201d to his name. Tom Brady, currently serving a four-game suspension for \u201cDeflategate,\u201d ranked second with 21%. Others listed were Aaron Rodgers (17%), Cam Newton (16%), JJ Watt (15%) and Odell Beckham Jr. (13%).<\/p>\n

Manning was the only player where women rated him as high as men; they were much less impressed by the others. Manning in fact had 32% \u201cyes\u201d among women, 31% among men. Brady was 19% yes among women, 23% among men. Rogers received only 9% \u201cyes\u201d from women, 25% \u201cyes\u201d from men.<\/p>\n

Advertisers will likely note that younger people are more likely to be swayed by an endorsement. It was most apparent among those giving the answer \u201cneither,\u201d with 26% of 18-29 years old saying \u201cneither\u201d while 40% of those 30-44, 43% of those 45-60 and 46% of those over 60 did.<\/p>\n

Rick Gentile was interviewed by Seth Everett for a podcast on the poll\u2019s findings. https:\/\/itunes.apple.com\/us\/podcast\/seton-hall-sports-poll\/id1053266467?mt=2#episodeGuid=http%3A%2F%2Fwww.blogtalkradio.com%2Fsetonhallsportspoll%2F2016%2F09%2F23%2Fseason-2-september-2016-colin-kaepernick-national-anthem-controvery<\/a><\/p>\n

ABOUT SETON HALL UNIVERSITY<\/strong><\/p>\n

One of the country\u2019s leading Catholic universities, Seton Hall University has been a catalyst for leadership \u2014 developing students in mind, heart and spirit \u2014 since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 academic programs, Seton Hall\u2019s academic excellence has been singled out for distinction by The Princeton Review, U.S.News & World Report and Bloomberg Businessweek.<\/p>\n

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. Its attractive main campus is located in suburban South Orange, New Jersey, and is only 14 miles by train, bus or car from New York City, offering a wealth of employment, internship, cultural and entertainment opportunities. The university\u2019s nationally recognized School of Law is prominently located in downtown Newark.<\/p>\n

For more information, visit www.shu.edu.
\n
\nAbout the poll:<\/strong><\/p>\n

This poll was conducted by telephone September 19-21 among 875 adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute.<\/p>\n

Phone numbers were dialed from samples of both standard landline and cell phones. The error due to sampling for results based on the entire sample could be plus or minus 3.4 percentage points. The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.<\/p>\n

The Seton Hall Sports Poll has been conducted regularly since 2006.<\/p>\n

Media: Media: Marty Appel Public Relations (212) 245-1772, AppelPR@gmail.com; Rick Gentile (917) 881-9489.<\/p>\n

The results:<\/strong><\/p>\n

1. Which basketball player is more likely to sway your purchase decision on something he endorses, Steph Curry or LeBron James?<\/p>\n

Curry 19
\nJames 26
\nNeither 40
\nDon\u2019t know 16<\/p>\n

2. I am going to read you the names of some current and former NFL players. Tell me if their endorsement would sway your purchase decision:<\/p>\n

Cam Newton
\nYes 16
\nNo 64
\nDon\u2019t know 20<\/p>\n

Peyton Manning
\nYes 31
\nNo 56
\nDon\u2019t know 13<\/p>\n

Tom Brady
\nYes 21
\nNo 65
\nDon\u2019t know 15<\/p>\n

Aaron Rodgers
\nYes 17
\nNo 61
\nDon\u2019t know 22<\/p>\n

JJ Watt
\nYes 15
\nNo 62
\nDon\u2019t know 23<\/p>\n

Odell Beckham, Jr.
\nYes 13
\nNo 65
\nDon\u2019t know 22<\/p>\n","protected":false},"excerpt":{"rendered":"

LEBRON IS STILL KING WHEN ENDORSEMENT MATTERS, ACCORDING TO SETON HALL SPORTS POLL James Has Edge Over Curry Among Consumers Retired Manning, Somewhat Deflated Brady Top Football Endorsers South Orange, NJ, September 27, 2016 — LeBron James is more likely…<\/p>\n

Read more →<\/a><\/p>\n","protected":false},"author":1843,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37,8,9,3,57,36,4,7,39],"tags":[27,100,101,96,99,24,102,46,26,97,45],"class_list":["post-334","post","type-post","status-publish","format-standard","hentry","category-advertising","category-basketball","category-football","category-general-news","category-media","category-podcast","category-poll-results","category-professional","category-sponsorship","tag-advertising","tag-cam-newton","tag-jj-watt","tag-lebron-james","tag-nba","tag-nfl","tag-odell-beckham","tag-peyton-manning","tag-sponsorship","tag-steph-curry","tag-tom-brady"],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/users\/1843"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/comments?post=334"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/334\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/posts\/334\/revisions\/335"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/media?parent=334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/categories?post=334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/sportspoll\/wp-json\/wp\/v2\/tags?post=334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}