{"id":251,"date":"2016-02-02T13:25:26","date_gmt":"2016-02-02T18:25:26","guid":{"rendered":"http:\/\/blogs.shu.edu\/sportspoll\/?p=251"},"modified":"2016-02-02T13:27:09","modified_gmt":"2016-02-02T18:27:09","slug":"super-bowl-50-advertising-are-you-paying-attention","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/sportspoll\/2016\/02\/02\/super-bowl-50-advertising-are-you-paying-attention\/","title":{"rendered":"Super Bowl 50 Advertising, are you Paying Attention?"},"content":{"rendered":"

\"Cocacola-5cents-1900\"<\/a>According to the most recent Seton Hall Sports Poll<\/a>, a whopping 68% of all Americans plan on watching Super Bowl 50.
\nThat\u2019s roughly 218 million people, not counting the international numbers.
\nWhy?
\nWell, because it\u2019s the Super Bowl.<\/p>\n

But given a choice of reasons, “I’m a football fan” and\/or a “fan of one of the teams playing” account for only 59% of all Americans who plan on watching.<\/p>\n

And, sponsors take note, a full 10% of those who said they would be watching say they will do so because they are “interested in seeing the commercials.” And 18% because “it’s a big event.” That’s 28% (approximately 61 million people) who will be watching and are not doing so primarily to watch football. They are watching to be entertained.<\/p>\n

We also know that 55% of everyone watching (118 million people) say they\u2019ll watch the Super Bowl commercials closer<\/em> than they normally watch commercials. Because, well, Super Bowl commercials have come to be a part of the entertainment.<\/p>\n

But here\u2019s the kicker, as Darren Rovell of ESPN notes:<\/p>\n

\n

88% say seeing a product in a Super Bowl ad doesn't affect their buying habits (Source: @HallSportsPoll<\/a>)<\/p>\n

— Darren Rovell (@darrenrovell) January 28, 2016<\/a><\/p><\/blockquote>\n