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In the roiling sea of sports opinion there is one constant over the last two years: the support for the WNBA and women\u2019s sports. Those who follow the WNBA grew eight points between October 2024 and April 2025 (57% to 65%). The league is supported by a majority of American sports fans (54%) and three-fifths of avid fans (61%) who believe The W\u2019s 29th edition deserves more coverage. Nearly 4 of 5 (79%) WNBA fans agree.
\nAdditionally, nearly three in five Americans (58%) today recognize the societal value of women\u2019s sports, a level that is consistent since February 2023. A similar majority of Americans believe the sports eco-system of networks, media platforms, and advertisers shoulder a responsibility to promote women\u2019s sports, including the WNBA and beyond.<\/p>\n
These are the results of two Seton Hall Sports Polls<\/a> conducted April 21-23rd<\/sup> (WNBA) and April 4-8th<\/sup> (Women\u2019s Sports and Media Networks) among 1,531 and 1,501 adults, respectively. The Poll, which is sponsored by The Sharkey Institute within Seton Hall University\u2019s Stillman School of Business<\/a>, features a national representative sample from YouGov Plc. weighted on U.S. Census Bureau figures for age, gender, ethnicity, education, income and geography and has a margin of error of +\/-3.0 percent.<\/p>\n \u201cThe WNBA is the likely next beneficiary of the resounding interest in women\u2019s sport on all levels,\u201d said Charles Grantham, Director of the Center for Sport Management in the Stillman School of Business at Seton Hall University. \u201cIt is a testing ground for the media to respond to the sustained interest in professional and amateur competition by women in all sports. The public is watching. The sports networks are on the clock.\u201d<\/p>\n When examining the societal value of women\u2019s sports, the Poll found the greatest support among sports fans (66%), avid fans (71%), and youthful fans (18-34, 60%). Most notable is the general population\u2019s demand for media entities to promote the growth of women’s sports grew by five points from June 2024 to April 2025 (53% to 58%). Greater growth in those same ten months is evidenced among sports fans (59% to 68%) and avid fans (64% to 71%).<\/p>\n \u201cWhether traditional media like broadcast television or streaming platforms, and advertiser or carrier, the public is sending a message: we want more women\u2019s sports<\/em>,\u201d said Daniel Ladik, Marketing Professor in the Stillman School of Business and Methodologist for the Poll. \u201cIn just one year since Caitlin Clark electrified the NCAA Women\u2019s Basketball community, the growth continues to rise by nearly ten percent. This is an opportunity for all stakeholders to buy more tickets on the women\u2019s sports train.\u201d<\/p>\n <\/p>\n Daniel Ladik, Ph.D., Chief Methodologist \u2013 Daniel.Ladik@shu.edu<\/a><\/p>\nWomen\u2019s Sports Value to Society Grows<\/h3>\n
April 2025 Seton Hall Sports Polls<\/h2>\n
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