{"id":2301,"date":"2016-08-30T12:37:57","date_gmt":"2016-08-30T16:37:57","guid":{"rendered":"https:\/\/blogs.shu.edu\/magazine\/?p=2301"},"modified":"2025-01-28T09:18:49","modified_gmt":"2025-01-28T14:18:49","slug":"runaway-success","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/magazine\/2016\/08\/runaway-success\/","title":{"rendered":"Runaway Success"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">E<\/span>mily Dell \u201906 travels the trendy highway of mobile entrepreneurship, driving new clothes directly to her customers in a fashion truck business called Runaway.<\/p>\n<p class=\"p2\">Her \u201cmobile boutique\u201d \u2014 a 24-foot Ford delivery van that inside resembles a chic store \u2014 holds a rotating stock of about 250 pieces of apparel plus accessories, providing a shopping experience on wheels.<\/p>\n<p class=\"p2\">Runaway takes the food truck idea and applies it to fashion, avoiding the high cost of rent.<\/p>\n<p class=\"p2\">\u201cSo many retailers are shuttering their doors because they can\u2019t compete with online retailers with their overhead,\u201d says Dell, now in her third year of business. \u201cI\u2019m able to continue to be out there year after year, offering my customers signature pieces.\u201d<\/p>\n<p class=\"p2\">According to the American Mobile Retail Association, there are at least 500 mobile shops across the country that go where their customers are \u2014 street fairs, farmers markets, or downtown shopping districts.<\/p>\n<p class=\"p2\">Runaway is based in Hoboken, where Dell has a permit to park and sell. She also travels to festivals and is available for home parties, corporate events and fundraisers. The company recently started selling online to help cover the winter months, when travel is difficult and festivals are few.<\/p>\n<p class=\"p2\">Dell studied communications at Seton Hall, coming east from Akron, Ohio, because she wanted to be near Manhattan.<\/p>\n<p class=\"p2\"><span class=\"s2\">Seton Hall has great marketing and communications programs, and has a great location, she says. \u201cI saw a lot of students landing internships at really <\/span><span class=\"s3\">strong companies. It was a great opportunity for me.\u201d<\/span><\/p>\n<p class=\"p2\">Dell ended up working at a few public-relations agencies after graduation, but \u201cfashion was always an interest.\u201d<\/p>\n<p class=\"p2\">\u201cAnd I knew there was something that I wanted \u2014 to be my own boss and have the freedom that comes from entrepreneurial lifestyle,\u201d she says. Fashion trucks were popping up, and she liked the flexibility they afforded.<\/p>\n<p class=\"p2\">Key to Dell\u2019s success is her husband, Jonathan Kazary, who owns an auto-body shop in Linden. Not only did he take an older truck and refit it for the business, but he also maintains it, eliminating one of the major costs of running a mobile store.<\/p>\n<p class=\"p2\">The business itself was started with her sister, Hilary Dell, a fashion designer and buyer, who educated her on the clothing business. Her sister has since left to pursue other dreams, and Dell runs the operation solo.<\/p>\n<p class=\"p2\"><span class=\"s2\">\u201cYou\u2019re responsible for everything. You can\u2019t pass the buck. You have to be aware and knowledgeable about everything, and it demands that you learn new skills.\u201d<\/span><\/p>\n<p class=\"p2\"><span class=\"s5\">By\u00a0<\/span><span class=\"s6\">Kim de bourbon and William Golba, M.A. \u201916<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Emily Dell \u201906 travels the trendy highway of mobile entrepreneurship, driving new clothes directly to her customers in a fashion truck business called Runaway.<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/blogs.shu.edu\/magazine\/2016\/08\/runaway-success\/\">Continue Reading<span class=\"screen-reader-text\">Runaway Success<\/span><\/a><\/div>\n","protected":false},"author":3428,"featured_media":2341,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[11,258],"tags":[68,67],"class_list":["post-2301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","category-articles-2015-2019","tag-boutique","tag-entrepreneurship","ratio-2-1","entry"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/users\/3428"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":3,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"predecessor-version":[{"id":2372,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/posts\/2301\/revisions\/2372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/magazine\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}