{"id":1608,"date":"2016-10-20T10:06:48","date_gmt":"2016-10-20T14:06:48","guid":{"rendered":"http:\/\/blogs.shu.edu\/libraries\/?p=1608"},"modified":"2016-10-20T10:06:48","modified_gmt":"2016-10-20T14:06:48","slug":"new-database-passport-euromonitor-internationals-global-market-research-database","status":"publish","type":"post","link":"https:\/\/blogs.shu.edu\/libraries\/2016\/10\/new-database-passport-euromonitor-internationals-global-market-research-database\/","title":{"rendered":"New database: Passport&#8211;Euromonitor International&#8217;s global market research database!"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.shu.edu\/libraries\/files\/2016\/10\/euromonitor.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1609 aligncenter\" src=\"https:\/\/blogs.shu.edu\/libraries\/files\/2016\/10\/euromonitor-300x84.jpg\" alt=\"euromonitor\" width=\"300\" height=\"84\" srcset=\"https:\/\/blogs.shu.edu\/libraries\/files\/2016\/10\/euromonitor-300x84.jpg 300w, https:\/\/blogs.shu.edu\/libraries\/files\/2016\/10\/euromonitor.jpg 437w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a>Seton Hall University Libraries have recently acquired a license for <a href=\"http:\/\/portal.euromonitor.com\/portal\/magazine\/homemain\">Passport<\/a>, Euromonitor International\u2019s global market research database.\u00a0 Passport provides strategic analysis of industries, countries, and consumers and companies. It offers integrated access to internationally comparable statistics, full-text market reports and real time news analysis from industry and country experts.<\/p>\n<p><a href=\"http:\/\/portal.euromonitor.com\/portal\/magazine\/homemain\">Passport<\/a> allows students to:<\/p>\n<ul>\n<li>Use Passport\u2019s global, regional and national statistics to measure market performance, recognize category growth potential, assess new country markets and identify new consumer segments<\/li>\n<li>Understand the competitive landscape, evaluate competitor strategies, review issues driving change and consider future outlook scenarios<\/li>\n<li>Recognize the impact and implications of events making the news<\/li>\n<\/ul>\n<p>With Passport, students are able to put classroom theory into practice and create reports with real-world relevance for projects such as:<\/p>\n<ul>\n<li>Scenario planning<\/li>\n<li>Risk assessment<\/li>\n<li>Market entry studies<\/li>\n<li>Product and brand strategy<\/li>\n<li>Competitor intelligence<\/li>\n<li>Industry benchmarking<\/li>\n<li>Route to market strategy<\/li>\n<li>Marketing and advertising strategy<\/li>\n<li>Export strategy<\/li>\n<li>Consumer segmentation and customer profiles<\/li>\n<li>Consumer insight<\/li>\n<li>SWOT analysis<\/li>\n<li>Mergers &amp; acquisitions evaluation<\/li>\n<li>Investment due diligence<\/li>\n<li>Forecasting<\/li>\n<\/ul>\n<p>You can find out about this database, as well as other business and economics databases, by visiting out <a href=\"http:\/\/library.shu.edu\/businessandeconomics\">Business &amp; Economics Research Guide<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seton Hall University Libraries have recently acquired a license for Passport, Euromonitor International\u2019s global market research database.\u00a0 Passport provides strategic analysis of industries, countries, and consumers and companies. It offers integrated access to internationally comparable statistics, full-text market reports and real time news analysis from industry and country experts. Passport allows students to: Use Passport\u2019s &hellip; <a href=\"https:\/\/blogs.shu.edu\/libraries\/2016\/10\/new-database-passport-euromonitor-internationals-global-market-research-database\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New database: Passport&#8211;Euromonitor International&#8217;s global market research database!&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3083,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8,67,69],"tags":[],"class_list":["post-1608","post","type-post","status-publish","format-standard","hentry","category-databases","category-library-news","category-new-resources"],"_links":{"self":[{"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/posts\/1608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/users\/3083"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/comments?post=1608"}],"version-history":[{"count":1,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/posts\/1608\/revisions"}],"predecessor-version":[{"id":1610,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/posts\/1608\/revisions\/1610"}],"wp:attachment":[{"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/media?parent=1608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/categories?post=1608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.shu.edu\/libraries\/wp-json\/wp\/v2\/tags?post=1608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}