Session II

Session II – Social Media, everyone is doing it, right?
Saturday, March 22, 2014

Hosted by Joseph Martinelli, Ed.D.

Social media gives us the ability to get our message to an unlimited audience in a quick, targeted and efficient manner. The real trick is how to make sure that message stands out from other digital messages received. During this session we will discuss what social media is, some of the ways it is being used and outline a plan of action for its effective use. By the completion of this session you will have created a blog, as well as a visual map of how social media can be used to enrich your goals. The visual map will also serve as a guide for the other social media sessions.

12 Social Media Tools – A Brief Overview

Word Press – http://wordpress.com Tumblr – https://www.tumblr.com/ Twitter – https://twitter.com/ Facebook – http://www.facebook.com/ Google Alerts – http://www.google.com/alerts HootSuite – http://hootsuite.com Tweetdeck – https://web.tweetdeck.com Slideshare – http://www.slideshare.net/ Pinterest – http://pinterest.com/ Pixable – http://www.pixable.com/ Two Cool Tools to Track Your Social Media TweetReach – http://tweetreach.com Perfect for measuring the impact of a campaign or hashtag. Social Mention …

Introduction to Social Media

[slideshare id=14380703&doc=socialmediapublicrelationsf12-120921212010-phpapp02] socialmediapublicrelationsf12

Objectives for Session (One)

“Social media is just a buzzword until you come up with a plan.” – Unknown Brief Overview of What Social Media is and How to Use It. Take a look at a few of the various Social Networking Tools Available Today Create a Word Press Blog Develop a functional set of goals and objectives …