The Litore Agency

The Litore Agency is a student-run strategic communication firm at Seton Hall University.

Creativity, passion, resolve and an eye for detail are the requirements. Informed messaging that provokes action is the goal.



Litore Agency History

Recently re-branded as the Litore Agency, Pirate PR was established in 1995 and is Seton Hall University’s public relations student-run firm. The firm, with origins in South Orange, New Jersey, has provided expert advice and service to organizations on and off campus for over 20 years. From its inception, the Litore Agency has blurred the lines between student and professional as members conduct real-life public relations work to meet their client’s needs and goals.

The student run firm was founded by current, Director of the Public Relations Student Society of America New Jersey Chapter, Joan Bosisio. The agency was further cultivated in 2010 by public relations practitioner and the 2015 Chester Burger Scholarship for Excellence recipient, Ashley Manz. The organization has had tremendous expert advice from public relations professionals who have made significant impacts in the world of PR. The firm has been ethically advised by our professional advisors including, National PRSA Board of Director, Dr. Kathleen Rennie. Dr. Kathleen Rennie improved the firm’s vision by successfully bridging the gap between students, professionals and organizations of which it serves.

In addition to, encouraging students to maintain a high standard of ethical public relations practices, the Litore Agency has tremendously evolved by setting the standard for all public relations students at Seton Hall University who look forward to gaining real life experience while in the comfort of their own university. Since its inception, the agency aided in providing strategic service for a multitude of diverse clientele ranging from beauty, entertainment, Seton Hall departments, local South Orange business and more. Some clients include Seton Hall University’s The Career Center, and, Media Relations. The Litore Agency also extends its expertise to surrounding local business in South Orange including, Oasis Salon and Lounge, Bubble Pop Café and the Public Relations Society of America. The team members have worked diligently to exceed the expectations of clientele by providing exceptional student work. This work includes strategic communication planning to generate higher sales, event planning, social media strategy implementations, publication of press releases, tracking and monitoring the company’s communication efforts, generating awareness and company buzz, and designing, creating and distributing promotional flyers. The Litore Agency looks forward to evolving its ethical standard and level of professionalism as it continues to exceed the expectations of organizations and companies of which it serves.