We are committed to using the best possible photos in all of our publications, especially in our alumni magazine. We often arrange for and plan custom photoshoots either on or off campus, but we also search for existing high-quality photos using Google Images or another search engine.
When we find great images in our search, such as the one here of one of our alums, Taseen Peterson, we then have to find the original source of those images. This usually takes us to the photographer, the news service or to the publication.
Once we have made the right contact, we begin the process of negotiation to reuse those images.
Before negotiating, make sure that you have all of your information:
1. How you plan to use the image (as a cover, a full page, 1/4 page, on the web, etc.)
2. What the circulation of your publication is (how many copies you print or how many viewers you get on average)
3. Let them know that we are a non-profit university
4. Know what your budget is for a reuse fee
This process may sound daunting and time-consuming, but building relationships with media outlets, news services and photographers pays off in the long run. I often return to the same contacts over and over, which makes the process easier with each new project.
(This photo was one of a series taken by Aaron Houston for NJBiz.)