Quotes, Apostrophes and the Site Promotion Element

Screen Shot 2013-04-30 at 2.30.12 PMThe Web Team has identified an issue where straight quotes and apostrophes are sometimes rendered as code in our dynamic site promotion element text fields. When this happens, the solution is to replace straight quotes with curly quotes. This can be achieved by typing in the ASCII code for the desire character:

“ – left double quote
” – right double quote
’ – apostrophe

If you encounter this type of problem with a site promotion, double check your copy content for these characters and open a ticket to let us know and assist.

Curly quotes are the quotation marks used in in more stylized typography. There are four curly quote characters: the opening single quote ( ‘ ), the closing sin­gle quote ( ’ ), the opening double quote ( “ ), and the closing double quote ( ” ). They are generally available in word processing applications like Word.

Conversely, straight quotes are the two generic vertical quotation marks located near the return key: the straight single quote ( ‘ ) and the straight double quote ( ” ).

ASCII stands for the “American Standard Code for Information Interchange”, designed in the early 60’s as a standard character-set for computers and other hardware devices. ASCII is a 7-bit character set containing 128 characters (the numbers from 0-9, the uppercase and lowercase English letters from A to Z, and some special characters). The character-sets used in modern computers, HTML, and Internet are all based on ASCII.

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