{"id":663,"date":"2012-11-19T12:58:53","date_gmt":"2012-11-19T16:58:53","guid":{"rendered":"http:\/\/blogs.shu.edu\/fundingopportunities\/?p=663"},"modified":"2012-11-19T13:00:34","modified_gmt":"2012-11-19T17:00:34","slug":"healthcare-convention-exhibitors-association-hcea-research-grant-program","status":"publish","type":"post","link":"http:\/\/blogs.shu.edu\/fundingopportunities\/2012\/11\/19\/healthcare-convention-exhibitors-association-hcea-research-grant-program\/","title":{"rendered":"Healthcare Convention &amp; Exhibitors Association (HCEA) Research Grant Program"},"content":{"rendered":"<p>HCEA&#8217;s research grant program provides up to $10,000 over one year for research into a qualitative or quantitative measure of healthcare exhibit marketing effectiveness. Some potential research topics include (but aren&#8217;t limited to):<\/p>\n<ul>\n<li>Comparing exhibit marketing to one or more other marketing media for effectiveness in achieving a particular marketing goal<\/li>\n<li>Examining marketing&#8217;s effectiveness from the framework of a particular marketing principle<\/li>\n<li>Examining marketing effectiveness relative to the products being marketed<\/li>\n<li>Examining marketing&#8217;s alignment with a particular branding initiative<\/li>\n<li>Studying booth size, floor placement, number of booth sales reps or other factors related to marketing effectiveness<\/li>\n<\/ul>\n<p>See the link below for additional program information:<\/p>\n<p><a href=\"http:\/\/www.hcea.org\/research_grant.asp\">http:\/\/www.hcea.org\/research_grant.asp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HCEA&#8217;s research grant program provides up to $10,000 over one year for research into a qualitative or quantitative measure of healthcare exhibit marketing effectiveness. Some potential research topics include (but aren&#8217;t limited to): Comparing exhibit marketing to one or more other marketing media for effectiveness in achieving a particular marketing goal Examining marketing&#8217;s effectiveness from [&hellip;]<\/p>\n","protected":false},"author":997,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[22,4,27],"tags":[151,142,156],"class_list":["post-663","post","type-post","status-publish","format-standard","hentry","category-business","category-health-and-human-services","category-marketing","tag-business","tag-health-and-human-services","tag-marketing"],"_links":{"self":[{"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/posts\/663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/users\/997"}],"replies":[{"embeddable":true,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":5,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":668,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/posts\/663\/revisions\/668"}],"wp:attachment":[{"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blogs.shu.edu\/fundingopportunities\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}